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Social Media Manager (Creative)

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Uber

5d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Creative Arts & Fashion
  • New York

AI generated summary

  • You need 7+ years in social-first creative roles, a strong portfolio, leadership experience, understanding of platforms, excellent communication skills, and familiarity with data-driven content strategies.
  • You will define creative strategies, generate ideas, guide creators, collaborate across teams, refine assets, track trends, encourage experimentation, and oversee daily publishing and campaigns.

Requirements

  • 7+ years of experience in social-first creative roles at brands, agencies, or media companies.
  • Bachelor's degree
  • A portfolio demonstrating strong creative vision, concepting ability, and mastery of social storytelling.
  • Proven experience leading creative talent, and defining a brand's vision and voice.
  • Deep understanding of platform best practices and emerging content formats.
  • Excellent written and verbal communication skills, and comfort presenting ideas to stakeholders and leadership.
  • 9+ years of experience in social-first creative roles at brands, agencies, or media companies
  • Ability to balance big, bold thinking with fast, scrappy execution.
  • A passion for culture-across entertainment, internet trends, creators, design, and beyond.
  • A go-getter who looks forward to rolling up their sleeves, building things from the bottom up, and excels in a fast-paced environment.
  • A creative strategist who can spot a trend from a mile away and leverages data-driven insights to craft impactful, relevant content that aligns with Uber's business goals.
  • A team player who enjoys working closely with cross functional stakeholders and stays calm under pressure. Success at Uber depends on the ability to partner internally and externally, and organize around shared goals.
  • Influencer, creator and talent management experience.
  • BrandWatch, Dash Social, and Sprinklr experience.

Responsibilities

  • Lead Global Creative Direction: Define and own the creative strategy and vision for Uber's worldwide social ecosystem-developing concepts, campaigns, and content approaches that ladder up to brand and business goals. Operate as the central creative hub by building guidelines, frameworks, and best practices that regional teams can adapt and localize-ensuring globally aligned, culturally relevant storytelling across all markets.
  • Generate Big Ideas: Create culturally relevant, platform-native ideas that tap into trends, moments, and consumer behavior in smart, strategic ways.
  • Guide a Team of Creators: Ensure the work is cohesive, high-quality, and consistently on brand.
  • Partner Across the Business: Collaborate with comms, brand marketing, product, and external partners to integrate social thinking into broader brand and business priorities.
  • Own Craft + Execution: Review and refine creative assets, provide clear feedback, and ensure production meets quality standards across all channels (IG, TikTok, X/Twitter, YouTube, etc.).
  • Stay Ahead of Culture: Track social trends, emerging formats, creator behaviors, and new platform features to keep the brand's content fresh and relevant.
  • Champion Experimentation: Encourage thoughtful risk-taking, testing, and iteration to uncover new creative opportunities.
  • Support Always-On + Campaign Moments: Oversee creative for daily publishing and major brand moments-driving concepts from ideation through to launch.

FAQs

What is the primary responsibility of the Social Media Manager (Creative) at Uber?

The primary responsibility is to elevate Uber's social presence across channels by defining the creative strategy, generating big ideas, guiding a team of creators, and collaborating with cross-functional teams to ensure cohesive and culturally relevant storytelling.

What qualifications are required for the Social Media Manager (Creative) role?

The basic qualifications include 7+ years of experience in social-first creative roles, a Bachelor's degree, a strong portfolio demonstrating creative vision and social storytelling proficiency, proven leadership experience, and a deep understanding of platform best practices.

What skills are preferred for this position?

Preferred qualifications include 9+ years of experience, the ability to balance bold thinking with scrappy execution, passion for culture, creative strategizing abilities using data-driven insights, experience in influencer management, and familiarity with tools like BrandWatch, Dash Social, and Sprinklr.

What are the key tasks involved in this role?

Key tasks include leading global creative direction, generating culturally relevant ideas, guiding a team, overseeing production quality, staying ahead of cultural trends, encouraging experimentation, and supporting daily publishing as well as major brand campaigns.

What is the salary range for this position in New York, NY?

The base salary range for this role in New York, NY, is USD$159,000 to USD$177,000 per year.

Does Uber provide benefits for full-time employees in this role?

Yes, full-time employees are eligible to participate in various benefits, including a 401(k) plan, bonuses, and possible equity awards.

Is prior experience in talent management relevant for this position?

Yes, experience in influencer, creator, and talent management is preferred for the Social Media Manager (Creative) role.

What kind of environment should applicants expect in this role?

Applicants should expect a fast-paced environment that requires creativity, collaboration, and the ability to manage multiple projects simultaneously while rolling up their sleeves to build things from the ground up.

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Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness