Social Media Manager - Hawaiian Airlines

Alaska Airlines

Dec 17, 2024

Applications are closed

Job
Full-time
Mid Level
Customer Relations
Marketing
Honolulu

Requirements

4 years of experience in marketing or related area.
Bachelor’s degree with a focus in marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
Strong written communications skills.
Strong decision-making skills.
Self-starter who takes initiative to leverage culturally relevant opportunities.
Ability to articulate the relevant message to consumers in a concise manner.
Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
High school diploma or equivalent is required.
Minimum age of 18.
Must be authorized to work in the U.S.

Responsibilities

Acts as a subject matter expert in planning, executing, and optimizing messages and creative placements across social channels with a 12-month marketing calendar.
With minimal direction from leadership, exercises considerable judgement to make decisions in message creation and placement throughout social channels to drive increases in brand metrics, revenue, and increased engagement.
Makes recommendations to marketing leadership on message priorities based on business needs, historical performance and audience engagement.
Responsible for briefing studio resources, ensuring accuracy of messaging, stakeholder input and approvals.
Accountable for achieving annual social channel goals of growing platform strength including content optimization and engagement.
With minimal direction from leadership, exercises considerable judgement regarding content creation, partnerships.
Creative strategy owner, ensuring all content developed across teams is on trend and optimized for each platform to communicate the right message, to the right audience, at the right time to reach channel performance goals.
Owns strategic content calendar, including content publishing and channel placement recommendations and tradeoffs based on business priorities.
Collaborates with agencies and cross-functional teams to optimize synergies between paid & organic campaigns.
Responsible for setting channel performance goals and building frameworks for accountability, including regular reporting of results and insights across internal teams.

FAQs

What is the job title for this position?

The job title is Social Media Manager for Hawaiian Airlines.

Where is this position based?

This position is based in Honolulu.

What are the key responsibilities of the Social Media Marketing Manager?

Key responsibilities include planning, executing, and optimizing social media messages, managing a content calendar, and collaborating with cross-functional teams to enhance brand engagement and revenue.

What qualifications are required for this position?

The position requires a bachelor's degree in marketing, communications, or a related field, along with 4 years of experience in marketing or a related area.

Is travel industry experience preferred for this role?

Yes, travel industry experience is preferred.

What skills are necessary for this position?

Strong written communication skills, decision-making abilities, self-starter initiative, and proficiency with Microsoft Office applications are necessary.

What is the salary range for this position?

The salary range for this position is between $86,400 and $129,600 per year.

What benefits are offered with this role?

Benefits include free stand-by travel privileges on Alaska Airlines & Horizon Air, comprehensive medical, dental, and vision programs, a generous 401k match, and paid time off.

Is experience with social and website analytics platforms preferred?

Yes, experience using social analytics platforms and proficiency with website analytics is preferred.

What is the application deadline for this position?

The application deadline is 7:00 PM Pacific Time on December 24, 2024.

Are there any specific leadership expectations for this role?

Yes, the role expects candidates to embody values of safety, doing the right thing, kindness, performance, and being remarkable.

Alaska Airlines

Creating an airline people love.

Defence & Aerospace

Industry

10,001+

Employees

1932

Founded Year

Mission & Purpose

We’re creating an airline people love. It begins with each Alaska Airlines employee, bringing unique strengths and energy to our work in the air and on the ground. Every day, we go beyond what’s expected and reach for the remarkable, together. Welcome to our LinkedIn page. We like conversations on our page, but comments that contain profanity, hate speech, spam or are otherwise offensive will be removed. Out of respect for our employees' privacy, we reserve the right to hide or remove any post or comment that is disparaging or has negative intent towards our employees.