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Social Media Manager, UK, Amazon Music

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Amazon

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
    Remote

AI generated summary

  • You need experience in audience targeting, social media marketing, paid content amplification, and tools like Meta Business Manager, plus strong Italian music knowledge and communication skills.
  • You will manage Amazon Music's social channels, strategize content, track KPIs, collaborate on campaigns, oversee influencer activations, and educate the team on social trends.

Requirements

  • Experience in audience segmentation and targeting
  • Experience in a social media marketing role, either in an agency or in-house setting.
  • Expertise in paid amplification and boosting social content
  • Experience with third-party publishing tools, reporting tools, social listening or Meta Business Manager.
  • Strong understanding of the Italian music and entertainment landscape.
  • Strong time-management skills: ability to thrive in a fast-paced environment and to manage multiple competing priorities simultaneously.
  • Exceptional written and verbal communication skills, with proven ability to influence senior leadership and drive cross-functional alignment.
  • Experience supporting live events or livestream activations through social media

Responsibilities

  • Shape social marketing, content and creative strategy locally with a focus on growing engagement and reach across key platforms (primarily Meta and TikTok) with testing on YouTube.
  • Manage the day-to-day running of Amazon Music social media channels in the UK, including posting, boosting, monitoring and moderation.
  • Work internally with the Amazon Music UK team, in particular the wider industry and editorial teams, to identify locally relevant ways to grow Amazon Music.
  • Guide the creation of social media assets and visual identity of owned channels.
  • Set, report and be accountable for specific social KPIs and tracking performance.
  • Work alongside the EU brand team to deliver marketing campaigns on social, ensuring social is a key part of the creative and media brief.
  • Work alongside EU social media leads and contribute to the regional European organic social strategy.
  • Educate the wider team on social trends and capabilities.
  • Support livestream activations with real-time social content and paid amplification during live events.
  • Manage influencer and creator activations in the Italian market, from briefing through to execution and reporting.
  • Manage an external social media agency.

FAQs

What is the primary focus of the Social Media Manager role at Amazon Music?

The primary focus is to shape social marketing, content, and creative strategy locally to grow engagement and reach across key platforms, primarily Meta and TikTok, while testing on YouTube.

Where is the Social Media Manager position based?

The position is based in London, UK.

What platforms will the Social Media Manager primarily manage?

The Social Media Manager will primarily manage Meta and TikTok, with some testing on YouTube.

What kind of experience is required for this role?

Experience in audience segmentation and targeting, as well as experience in a social media marketing role, either in an agency or in-house setting, is required.

Are there any preferred qualifications for this position?

Yes, preferred qualifications include expertise in paid amplification and boosting social content, experience with third-party publishing tools and reporting, as well as a strong understanding of the Italian music and entertainment landscape.

Will the Social Media Manager be managing any external partnerships?

Yes, the Social Media Manager will be responsible for managing influencer and creator activations in the Italian market, as well as managing an external social media agency.

What skills are emphasized for the Social Media Manager position?

Strong creative and analytical abilities, excellent project management skills, and exceptional written and verbal communication skills are emphasized.

Is experience supporting live events a relevant qualification for this role?

Yes, experience supporting live events or livestream activations through social media is preferred.

How important is understanding local culture for this position?

Understanding the local culture, particularly the Italian music and entertainment landscape, is vital for effectively growing the Amazon Music brand in that market.

Is Amazon an equal opportunity employer?

Yes, Amazon is an equal opportunity employer and does not discriminate based on protected veteran status, disability, or other legally protected statuses.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.