Logo of Huzzle

Home

Matches

Explore

Manage

Social Media Specialist

image

Financial Times

14d ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Media & Journalism
  • London
  • Quick Apply

AI generated summary

  • You should have 1-2 years of B2B social media experience, strong copywriting skills, familiarity with analytics and content tools, and an interest in global news. Event marketing exposure is a plus.
  • You will plan and execute B2B social media campaigns, create engaging content, analyze performance, collaborate with teams, and represent the brand at events while ensuring alignment with marketing goals.

Requirements

  • 1-2 years’ experience (or equivalent) in B2B social media marketing, either in-house or agency-side
  • Strong copywriting skills, with the ability to adapt tone and messaging to suit different audiences and platforms
  • Clear understanding of brand consistency, ideally within a premium media or B2B environment
  • Experience handling multiple campaigns and clients in a fast-paced setting
  • Proficiency in social analytics and reporting tools to derive actionable insights
  • Familiarity with native editing tools (e.g. TikTok, Instagram Reels) and content creation platforms
  • A test-and-learn approach, with confidence to highlight new insights and develop on key takeaways
  • Strong organisational skills and attention to detail
  • Confident communicator and true collaborator
  • Interest in global news, media and current affairs, aligned with FT values
  • Experience supporting integrated campaigns across organic (and paid) channels
  • Exposure to event marketing or live content production
  • Basic understanding of paid social campaign structures and optimisation

Responsibilities

  • Plan, deliver and handle B2B social media campaigns on platforms including LinkedIn, X, Meta, YouTube and TikTok
  • Translate campaign objectives into effective, social-first execution plans
  • Align social activity with wider event marketing timelines and full-funnel strategies
  • Collaborate with paid media teams to develop creative concepts and optimise performance
  • Lead social activity across the full event lifecycle: pre-event awareness, live coverage and post-event amplification
  • Develop engaging live content and post-event recap assets aligned to performance goals
  • Represent FT Live at events as a brand ambassador, operating expertly and autonomously
  • Monitor, analyse and report on campaign performance using social and analytics tools
  • Translate data into actionable insights to refine targeting, creative and messaging
  • Support A/B testing and continuous optimisation initiatives
  • Present updates on social performance against benchmarks to internal collaborators
  • Write and adapt high-quality copy aligned to the FT’s tone of voice and brand guidelines
  • Develop engaging visual and video content using tools such as Canva, Figma, Premiere Pro and Adobe Creative Suite
  • Propose innovative content formats and audience growth initiatives
  • Contribute to ongoing social and content strategy development
  • Act as a key social media contact for internal stakeholders across editorial, events, partnerships and commercial teams
  • Build strong cross-functional relationships to ensure alignment and campaign success
  • Communicate performance insights and future opportunities clearly and effectively
  • Ensure all social activity adheres to FT Live brand standards and governance policies
  • Stay up to date with platform trends, industry standards and evolving social formats
  • Maintain structured campaign documentation and reporting processes

FAQs

What is the role of a Social Media Specialist at the Financial Times?

The Social Media Specialist will plan, deliver, and optimize campaigns for FT Live’s global events portfolio across various sectors, including Banking, Finance, Healthcare, Sports, and Technology.

What platforms will the Social Media Specialist be working on?

The Social Media Specialist will handle B2B social media campaigns on platforms including LinkedIn, X, Meta, YouTube, and TikTok.

What are the key responsibilities of this role?

Key responsibilities include planning and executing social campaigns, developing lifecycle social strategies, analyzing campaign performance, writing high-quality copy, and managing stakeholder relationships.

What is the required experience for this position?

Candidates should have 1-2 years of experience in B2B social media marketing, strong copywriting skills, and proficiency in social analytics and reporting tools.

Are there any desirable qualifications for this role?

Yes, desirable qualifications include experience with integrated campaigns across organic and paid channels, exposure to event marketing or live content production, and a basic understanding of paid social campaign structures.

What benefits does the Financial Times offer to employees?

The Financial Times offers benefits such as generous annual leave, medical cover, inclusive parental leave packages, subsidized gym memberships, and opportunities to give back to the community.

What is the working model for this position?

The Financial Times embraces a 50% hybrid working model, averaging two to three days onsite, while also being open to specific flexible working pattern requests.

How does the Financial Times support diversity and inclusion?

The Financial Times is committed to diversity, equity, and inclusion, ensuring that all voices in the organization are heard, respected, and valued, with a focus on addressing barriers faced by underrepresented groups.

Can I use AI tools in my job application?

Yes, you may leverage AI tools as part of your application process, but all information provided must be authentic and accurately represent your skills, experience, and qualifications.

How can I get in touch if I have questions about the application process?

You can email talent@ft.com for any questions or to discuss reasonable adjustments required during the application process.

image

Financial Times

Entertainment & Media
Industry
1001-5000
Employees
1888
Founded Year

Mission & Purpose

About the Financial Times The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.