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Sports Marketing Coordinator

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Lowe's Companies, Inc.

Today

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Sports & Fitness
  • Mooresville

AI generated summary

  • You need a Bachelor’s in Business or related field, 2-3 years in sports marketing, 1-2 years in brand marketing or project management, plus digital/social media experience.
  • You will assist in planning and executing sports marketing campaigns, collaborate with teams, manage budgets, ensure brand consistency, and communicate updates on marketing initiatives.

Requirements

  • Bachelor's degree in Business, Communication, Marketing or related field or equivalent experience
  • 2-3 years of Marketing experience, preferably in sports, sport activations or hospitality.
  • 1-2 years of Brand Marketing experience, Project Management, Digital and/or Social Media, market and competitive research

Responsibilities

  • Assists in planning, coordinating, and executing marketing campaigns across sports partnerships and properties including football, soccer, gaming, and other consumer passion pillars as needed.
  • Collaborates with internal and external cross-functional teams to develop compelling marketing activations that deliver on Lowe’s sports marketing strategy.
  • Coordinates with internal teams, such as store operations, merchandising, finance, and others to ensure marketing efforts are aligned with overall business objectives.
  • Supports cross-functional teams to maintain brand consistency across touchpoints by leveraging brand guidelines and messaging frameworks.
  • Works with creative team to develop brand assets for internal partners to ensure brand is represented accurately.
  • Manages timelines, resources, and systems for marketing projects, ensuring deadlines are met and objectives are achieved.
  • Assists in managing and updating marketing budgets, tracking expenses, and ensuring marketing initiatives are executed within allocated budget.
  • Collaborates with finance and marketing team to reconcile expenses, forecast future expenditures, and report to leadership on an on-going basis.
  • Develops, updates, and distributes marketing artifacts to keep stakeholders updated on latest marketing plans.

FAQs

What is the primary role of the Sports Marketing Coordinator?

The primary role of the Sports Marketing Coordinator is to support the Sports Marketing Activation team in implementing and executing the company's sports marketing strategy and activations effectively.

What qualifications are required for this position?

The position requires a Bachelor's degree in Business, Communication, Marketing, or a related field, along with 2-3 years of marketing experience, preferably in sports or hospitality, and 1-2 years of brand marketing experience.

Will the Sports Marketing Coordinator work with cross-functional teams?

Yes, the Sports Marketing Coordinator will collaborate with internal and external cross-functional teams to develop compelling marketing activations.

What types of marketing campaigns will the Sports Marketing Coordinator assist with?

The Sports Marketing Coordinator will assist in planning, coordinating, and executing marketing campaigns across various sports partnerships and properties, including football, soccer, and gaming.

Is experience in digital or social media necessary for this job?

While not specifically stated as required, experience in digital and/or social media marketing is preferred and beneficial for this role.

What are some key responsibilities of the Sports Marketing Coordinator?

Key responsibilities include managing timelines and resources for marketing projects, coordinating with internal teams to ensure brand consistency, managing budgets, tracking expenses, and developing marketing artifacts for stakeholder updates.

How does the Sports Marketing Coordinator ensure alignment with business objectives?

The Sports Marketing Coordinator coordinates with teams such as store operations, merchandising, and finance to ensure marketing efforts align with the overall business objectives.

Where is Lowe's located?

Lowe's is based in Mooresville, North Carolina.

Does Lowe's offer equal employment opportunities?

Yes, Lowe's is an equal opportunity employer and administers all personnel practices without regard to various protected categories.

What information can applicants find on Lowe's benefits page?

Applicants can find information regarding benefit programs and eligibility on Lowe's benefits page at https://talent.lowes.com/us/en/benefits.

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Lowe's Companies, Inc.

Do it right for less. Start with Lowe's.

Retail & Consumer Goods
Industry
10,001+
Employees
1921
Founded Year

Mission & Purpose

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.