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Sports Marketing Manager, UK Football Clubs

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New Balance

5d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Sports & Fitness
  • London

AI generated summary

  • You need experience in sports marketing or partnerships, a strong UK football network, excellent communication skills, negotiation abilities, and a passion for football. Travel required.
  • You will manage UK club partnerships, ensure timely product launches, build relationships, support contract negotiations, and represent the brand at events and activations.

Requirements

  • Relevant years of experience in the football industry, ideally within sports marketing, partnerships, or sponsorship.
  • Strong existing network within the UK football landscape.
  • Proven experience running club and/or athlete partnerships.
  • Experience working within a matrix organization.
  • Proficient in English.
  • Excellent communication and relationship-building skills across all levels of seniority.
  • Strong negotiation, organization, and presentation skills.
  • Strong commercial instinct, with the ability to balance brand priorities and business outcomes.
  • Strategic thinker with a practical, results-focused approach.
  • Self-starter with a strong sense of ownership, accountability, and urgency.
  • High level of integrity and presence.
  • Genuine passion for football, sport, and culture.
  • Willingness to travel domestically (25%+), including occasional nights and weekends.

Responsibilities

  • Own and manage the collection of UK clubs, serving as the primary day-to-day contact for relevant internal and external collaborators.
  • Deliver outstanding operational execution across partnerships, ensuring strong alignment with Brand, Product, Operations, and Commercial teams.
  • Manage critical paths and seasonal calendars to ensure timely delivery across product launches, activations, and key partnership moments.
  • Improve partnership value by working closely with global, regional, and local teams to drive both brand and commercial impact.
  • Build strong, trusted relationships with clubs, athletes, agents, and key industry partners.
  • Partner cross-functionally to ensure consistent, high-quality execution aligned to the broader global football strategy.
  • Lead product servicing and seeding for clubs and athletes, ensuring a premium and seamless experience.
  • Support player contract management and negotiations within agreed budgets and partnership frameworks.
  • Represent New Balance at matches, shoots, events, and key club activations.

FAQs

What is the main responsibility of the Sports Marketing Manager for UK Football Clubs?

The main responsibility is to manage the UK club portfolio, ensuring outstanding execution of partnerships and building relationships to keep New Balance culturally connected and competitively positioned in the football industry.

Where is this position located?

This role is based in our London office.

What are the key requirements for success in this role?

Key requirements include relevant experience in the football industry, strong existing networks within UK football, proven experience with club and athlete partnerships, excellent communication skills, strong negotiation and organization skills, and a genuine passion for football and sport.

Will I need to travel in this role?

Yes, there is a willingness to travel domestically (25%+) required, including occasional nights and weekends.

Are there any educational qualifications required for this position?

The job description does not specify any particular educational qualifications, but relevant experience in sports marketing, partnerships, or sponsorship in the football industry is essential.

What benefits are offered for this role?

Benefits include a discretionary bonus opportunity, private medical insurance, dental scheme, pension scheme, flexible working hours, hybrid working (3 days on-site), 25 days annual leave, life insurance, employee discount, and wellbeing and mental health benefits.

Is there an opportunity for flexibility in working arrangements?

Yes, the position offers flexible working hours and the option to work 20 days from anywhere each year.

Is New Balance an equal opportunity employer?

Yes, New Balance is committed to equality of opportunity for all current and prospective associates and supports a culture of diversity and inclusion.

What skills are essential for this role?

Essential skills include strong communication and relationship-building, negotiation, organization, presentation skills, strategic thinking, and a strong commercial instinct.

What type of culture does New Balance promote within the company?

New Balance fosters a culture in which every associate feels welcomed and respected, encouraging leaders and creatives to take bold actions to shape the future.

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New Balance

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1906
Founded Year

Mission & Purpose

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.