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Staff Writer, Small Business

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Forbes

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Media & Journalism
  • California, +2
    Remote

AI generated summary

  • You need 4-5+ years in digital journalism, strong writing/editing skills, creativity, interest in AI tools, great communication, and a passion for small business needs.
  • You will create engaging content, understand the small business audience, manage a content calendar, collaborate across teams, and analyze performance data to improve engagement and subscriptions.

Requirements

  • Experience: 4-5+ years of experience in journalism, with a strong emphasis on writing for digital platforms, particularly service journalism, newsletters or similar direct-to-audience content. Experience covering small business and entrepreneurs is highly preferred.
  • Writing & Editing Skills: Exceptional writing, editing and proofreading skills with a keen focus on detail, clarity and liveliness. Ability to translate complex information into easily digestible and actionable insights.
  • Creativity: Proven ability to craft compelling and engaging content across various platforms that capture attention, while adhering to Forbes' voice and editorial guidelines.
  • Strong interest in innovative ways to use AI platforms to assist your workflow; explore and experiment with emerging tools and technologies.
  • Communication Skills: Strong verbal and written communication skills to effectively convey messages and collaborate with cross-functional teams.
  • Audience-First Mentality: Genuine passion for and understanding of the unique needs of small business owners and entrepreneurs.

Responsibilities

  • Content Creation: Create clear, engaging and original content, including actionable tips, how-to guides, interviews, lists, success stories and explainers, that are relevant, authoritative, interesting and tailored to the small business community’s specific challenges and growth opportunities. Transform complex business topics, current events, new technologies, policies and studies into engaging and actionable content.
  • Audience-Centric Approach: Deeply understand our target audience of small business owners and entrepreneurs. Engage with and grow this community through surveys, focus groups, and more.
  • Content Planning: In partnership with the Service desk head, manage a content calendar, proposing themes, topics and features that will drive engagement, open rates, and subscriber growth.
  • Collaboration: Work closely with staff, the contributor network, audience development, newsletters, and other teams to ensure your work is cohesive with the overall editorial strategy and delivers against established priorities.
  • Performance Driven: Analyze performance data and iterate on content strategies to continuously improve engagement. Firm understanding of how your content drives traffic and subscriptions and how to apply best practices for reach and loyalty.

FAQs

What is the primary focus of the Staff Writer position for Small Business at Forbes?

The primary focus is on creating actionable, reader-focused journalism that covers small businesses and entrepreneurs, including trend-spotting, enterprise list curation, and content for various platforms, such as newsletters and video.

What qualifications are preferred for candidates applying for this role?

Candidates should have 4-5+ years of experience in journalism, particularly in digital platforms and service journalism. Experience covering small businesses and entrepreneurs is highly preferred.

Will the selected candidate be required to collaborate with other teams?

Yes, the candidate will work closely with staff, the contributor network, audience development, newsletters, and other teams to ensure cohesive content that aligns with the overall editorial strategy.

Is prior experience with AI tools a requirement for this position?

While not a strict requirement, a strong interest and proven ability to use innovative AI platforms to assist in content creation and workflow is highly valued.

What is the annual base salary range for this position?

The annual base salary range is $80,000 - $100,000.

Where are eligible candidates for this position located?

This position is open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Washington.

Does Forbes offer flexibility in work arrangements for this role?

Yes, Forbes aims to provide employees with the flexibility they need to be successful, including options for remote work, depending on the needs of the position.

How does Forbes approach audience engagement for this role?

The role requires a deeply audience-centric approach, engaging with the small business community through surveys, focus groups, and other methods to understand their specific challenges and growth opportunities.

What kind of content will the Staff Writer be responsible for creating?

The Staff Writer will create a variety of content, including actionable tips, how-to guides, interviews, lists, success stories, and explainers that are relevant and tailored to small business owners and entrepreneurs.

What is expected from the candidate regarding content performance analysis?

The candidate is expected to analyze performance data and iterate on content strategies to continuously improve engagement, understanding how their content drives traffic and subscriptions.

Official page of Forbes, the world’s leading voice for entrepreneurial success and free enterprise.

Entertainment & Media
Industry
201-500
Employees
1917
Founded Year

Mission & Purpose

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements. Forbes is an equal opportunity employer.