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Store Manager - Linen Club @ Ludhiana & Jalandhar

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Aditya Birla Group

Oct 24, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Ludhiana, +1

Requirements

  • Incumbent will need to manage Store & Store Profitability at LUDHIANA and JALANDHAR.
  • Base Store will be Ludhiana.
  • Will need to travel to Jalandhar twice / thrice as week.
  • To be responsible for marketing of Linen Club Exclusive outlets to ensure high footfalls and repeat, thus achievement of Retail sales numbers in the region of Punjab.
  • Ensure achievement of net sales targets (Val/ Vol).
  • Manage loyalty program to ensure all KPIs are met and improved.
  • Handle the CRM agency – Capillary.
  • Formulate and execute store wise offer and tactical campaigns.
  • Integrate multimedia like WhatsApp and Digital for better reach to loyalty base.
  • Optimise processes with usage of data.
  • Plan store wise execution of Seasonal Campaigns (Linen Utsav, Pujo, Diwali, Onam, Pongal) - as per budget and within timelines.
  • Conduct hyperlocal targeted activations and offer BTL Support to the EBOs.
  • Handle activities like In-Store Radio (Music selection, promos & monitoring).
  • Monitor EBO digital presence through FB/Insta/Google Local.
  • Manage vendors and activities like vendor registration, PO and bill submissions and manage the Linen Club gift card program.
  • Handle budget planning, media planning, buying, BTL activities and execution.
  • Ensure effective launch activation, Event and PR management for COCO/COFO stores.
  • Handle Monthly RSM dashboard and discussion.
  • Conduct monthly reviews and key franchisee quarterly discussions.
  • Handle catalogues and collection photoshoots.
  • Execute tradeshows and offer modern trade support - Shoppers Stop & Brand factory activations.

Responsibilities

  • Ensure achievement of net sales targets (Val/ Vol)
  • Manage loyalty program to ensure all KPIs are met and improved
  • Handle the CRM agency – Capillary
  • Formulate and execute store wise offer and tactical campaigns
  • Integrate multimedia like WhatsApp and Digital for better reach to loyalty base
  • Optimise processes with usage of data
  • Plan store wise execution of Seasonal Campaigns (Linen Utsav, Pujo, Diwali, Onam, Pongal) - as per budget and withing timelines
  • Conduct hyperlocal targeted activations and offer BTL Support to the EBOs
  • Handle activities like In-Store Radio (Music selection, promos & monitoring)
  • Monitor EBO digital presence through FB/Insta/Google Local
  • Manage vendors and activities like vendor registration, PO and bill submissions and manage the Linen Club gift card program
  • Handle budget planning, media planning, buying, BTL activities and execution
  • Ensure effective launch activation, Event and PR management for COCO/COFO stores
  • Handle Monthly RSM dashboard and discussion
  • Conduct monthly reviews and key franchisee quarterly discussions
  • Handle catalogues and collection photoshoots
  • Execute tradeshows and offer modern trade support - Shoppers Stop & Brand factory activations

FAQs

What locations will the Store Manager be responsible for?

The Store Manager will primarily manage the store in Ludhiana and will need to travel to Jalandhar two to three times a week.

What is the main objective of the Store Manager role?

The main objective is to manage store profitability and marketing efforts to ensure high footfalls and achieve retail sales targets in the region of Punjab.

Are the Linen Club stores franchisee owned or company operated?

Most of the Linen Club stores are franchisee owned and operated.

What will be the biggest challenge for the Store Manager?

The biggest challenge will be attracting new customers into the store since linen is still a niche category.

What types of marketing campaigns will the Store Manager be responsible for?

The Store Manager will plan and execute seasonal campaigns, hyperlocal targeted activations, and offer BTL support to Exclusive Brand Outlets (EBOs).

What analytics responsibilities does the Store Manager hold?

The Store Manager will handle the Monthly Regional Sales Management dashboard and conduct monthly reviews and key discussions with franchisees on a quarterly basis.

Will the Store Manager need to work with a CRM agency?

Yes, the Store Manager will manage the CRM agency, Capillary, to ensure that loyalty program KPIs are met and improved.

What is involved in the new store opening activations?

The Store Manager will handle budget planning, media planning, and BTL activities, as well as ensure effective launch activation and PR management for new stores.

How does the Store Manager support the apparel business?

The Store Manager will handle catalogues, collection photoshoots, execute tradeshows, and provide modern trade support for retail partners like Shoppers Stop and Brand Factory.

How will the Store Manager optimize processes?

The Store Manager will optimize processes through the use of data to enhance campaign effectiveness and customer engagement strategies.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are Big In Your Life. A journey like no other. Offering innovative products and services, reaching out to millions globally, adding value and adding purpose. As a global industrial powerhouse, we impact millions of lives daily. A global conglomerate, Aditya Birla Group is in the League of Fortune 500, anchored by an extraordinary force of over 187,000 employees belonging to 100 nationalities across 41 countries. We are Big In Your Life through a myriad of offerings, from aluminium beverage cans to construction materials, fashion wear, tyres and plastics, voice and data services, and much more. Our seven decade-long growth journey is underpinned by our philosophy of responsible business practices and stakeholder value creation. Today, Aditya Birla Group businesses are global powerhouses across sectors such as metals, pulp and fibre, chemicals, textiles, carbon black, telecom and cement. Our overseas operations across North America and South America, Europe, Africa and Asia account for 50% of the Group's revenues. We are an employer of choice and were named the 'AON Best Employer in India' for 2018 - the third time in the last seven years.