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Strategist – Influencers & Partnerships

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Dyson

3mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 5+ years in influencer marketing/PR, multi-platform experience, strong project management, presentation skills, contract development, and familiarity with influencer tools in a fast-paced environment.
  • You will implement influencer strategies, manage budgets, analyze campaigns, collaborate with teams, support partnerships, and ensure timely asset delivery for launches and campaigns.

Requirements

  • 5 + years’ experience in influencer marketing, social or PR – in-market or global
  • Experience in home, technology, luxury, industrial design. Multi-category brand background is a plus.
  • Cross-functional influencer campaign management – working with teams across paid, owned and earned.
  • Multi-platform: Experience working across a range of social media channels with competency in combining creative thinking, editorial, digital marketing and social media.
  • Project management skills: including experience of working across complex multi-stakeholder initiatives.
  • Strong presentation and executional skills.
  • Proven ability to develop legal contracts for partners and influencers.
  • Experience working with influencer and content management tools.
  • Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
  • Impeccable attention to detail.
  • Understands influencer search tools and platforms to assess the effectiveness of an influencer.

Responsibilities

  • Lead and support the implementation of Dyson’s global influencer strategy across Dyson’s Home product portfolio, in partnership with the Home Business Unit Marketing and PR teams. Planning spans global annual calendar, new products and brand campaigns.
  • Amplify influencer storytelling across campaigns, aligning with Global PR, Communications and Marketing objectives.
  • Where relevant for global talent - support proactive global budget management, contract negotiations, agent relationships, briefs and integration into media, PR, content and marketing programs.
  • Ensure on-time delivery of all assets for new product launches, in partnership with the BUs.
  • Share insights and best practices for influencer and event activity across markets & regions.
  • Work closely with Dyson’s creative, social, PR and commercial teams to ensure that relevant content is leveraged across earned, owned and paid channels.
  • Analyse and assess global campaign performance to provide valuable insights and opportunities.
  • Remain on the pulse of influencer content trends to ensure creative, maximum exposure.
  • Support the delivery of BU, region and market influencer reporting & processes to create actionable insights for future product launches and social media programs; integrate social data into broader digital marketing reports to ensure data-driven content decisions.
  • Globally lead, strategise and implement Dyson’s approach to global brand partnerships for Home technologies.
  • Identify and build out annual partnership activities, inclusive of the co-authoring on tease, launch and sustain campaign activities for each partnership moment.
  • Consult and act as brand guardian for top tier local market led partnership opportunities. All approvals for any activity to be conducted in partnership with Dyson’s Chief Engineer and Executive Council.
  • Work closely with Dyson’s creative, content, PR and commercial teams to ensure that content is leveraged across earned, owned and paid channels.
  • Remain on the pulse of brand content and partnership trends to ensure creative, maximum exposure.
  • Support the implementation of Dyson’s social media strategy, in partnership with broader social strategy team, taking a specific view on Home technologies.
  • Support and lead on strategic thinking for new product launches, new campaigns & always-on content.

FAQs

What is the primary responsibility of the Strategist – Influencers & Partnerships role?

The primary responsibility is to develop and support the strategic direction and execution of Dyson’s approach to influencers and partnerships globally across Home technologies.

How many years of experience are required for this position?

A minimum of 5 years of experience in influencer marketing, social, or PR is required.

What industries should candidates have experience in?

Candidates should have experience in home, technology, luxury, or industrial design, and a multi-category brand background is a plus.

What types of social media channels will I be working with in this role?

You will work across a range of social media channels, combining creative thinking with editorial, digital marketing, and social media strategies.

Will I be involved in negotiating contracts with influencers?

Yes, you will be responsible for developing legal contracts for partners and influencers.

Is prior experience with influencer and content management tools necessary?

Yes, experience working with influencer and content management tools is required.

What is the company policy regarding hybrid working arrangements?

Dyson does not offer a regular hybrid working arrangement; the company emphasizes in-person collaboration.

Are there opportunities for professional growth and learning within Dyson?

Yes, Dyson fosters a vibrant campus culture focused on collaboration, creativity, and shared learning, which supports professional development.

How does Dyson approach diversity and inclusion in hiring?

Dyson is an equal opportunity employer and welcomes applications from all backgrounds, making employment decisions without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.

What kind of benefits does Dyson offer?

Dyson offers a comprehensive package of financial, lifestyle, and health benefits tailored to support individuals at every stage of life and the moments that matter most.

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Dyson

Manufacturing & Electronics
Industry
10,001+
Employees
1993
Founded Year

Mission & Purpose

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.