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Strategy and Business Growth Lead, Experiences

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Airbnb

12d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You need 10+ years in growth initiatives, go-to-market expertise, strong analytical skills, adaptability in ambiguity, exceptional communication, cross-functional collaboration, and community engagement.
  • You will drive growth by developing strategic plans, collaborating with cross-functional teams, leveraging data insights, building stakeholder relationships, and innovating business models for expansion.

Requirements

  • Experience: 10+ years of experience leading complex growth initiatives or business programs in high-growth environments, with a demonstrated ability to influence and align functional teams. Proven track record of building and scaling new businesses. Experience in the consumer services industry, particularly within a digital company, is preferred.
  • Go-to-market Expertise: Direct experience launching and scaling growth initiatives, such as paid marketing, referral programs, ambassador programs, distribution partnerships, affiliates, and creative growth experiments.
  • Analytical & Strategic Skills: Strong analytical abilities combined with a deep understanding of guest needs and market dynamics. Ability to distill complex information into clear business strategies.
  • Rapid Test & Learn: As one of Airbnb’s new business lines, it is critical to not only leverage the known channels that work, but to quickly identify new ideas for driving growth, align relevant stakeholders, and quickly test to understand viability.
  • Prioritization: Constantly able to understand opportunities and costs to prioritize time and resource investment.
  • Communication & Leadership: Exceptional communication skills, with the ability to engage and influence stakeholders at all levels, including executive leadership.
  • Cross-functional Collaboration: Expertise in driving collaboration across diverse teams, fostering transparency, accountability, and a unified vision.
  • Adaptability & Innovation: Comfortable navigating ambiguity and working independently to execute complex programs. A strategic thinker with a passion for innovation and new product development.
  • Business Operations: Proven experience in leading strategic and tactical execution within a large organization.
  • Process Improvement: Capable of self-learning and developing tools to enhance processes, interpreting business risks, and recommending best practices.
  • Community Engagement: Strong enthusiasm for working closely with the Airbnb community, consistently demonstrating Airbnb’s core values and fostering a sense of belonging.

Responsibilities

  • Develop and implement strategic plans that drive growth for Airbnb's Experiences business. Navigate and address market and category-specific challenges and opportunities, and work to prioritize across many different lenses.
  • You will be the DRI for driving demand for the Experiences business, both for a selection of key markets, as well as how those markets play into the global business.
  • Collaborate with cross-functional teams, including product management, finance, marketing, community, communications, sales operations, and supply, to achieve shared objectives that deliver meaningful business results.
  • Leverage your analytical skills to translate data-driven insights into actionable operational plans that enhance the performance of our experiences business, and build efficiency into our systems.
  • Build and maintain strong relationships with internal and external stakeholders. Serve as a trusted advisor by translating complex data and market dynamics into clear recommendations and business context.
  • Own and influence the business outcomes of this high-growth area, strategically planning for the next phases of expansion.
  • Be able to think outside the box to come up with novel ways of structuring incentives, business models, and ways of working to allow the business to be nimble and enable efficient scale.

FAQs

What is the role of the Strategy and Business Growth Lead, Experiences at Airbnb?

The Strategy and Business Growth Lead, Experiences is responsible for driving strategic business growth initiatives for Airbnb's Experiences business, including ownership over demand strategy for priority markets and leading global cross-functional programs to enhance guest discovery and booking of experiences.

What kind of experience is required for this position?

The ideal candidate should have 10+ years of experience leading complex growth initiatives or business programs in high-growth environments, preferably within the consumer services industry, with a strong track record in building and scaling new businesses.

What are the key responsibilities of this role?

Key responsibilities include developing and implementing strategic plans to drive growth, driving demand for experiences in key markets, collaborating with cross-functional teams, leveraging data for operational excellence, engaging with stakeholders, fostering innovation and growth, and implementing creative solutions for business efficiency.

What skills are essential for the Strategy and Business Growth Lead?

Essential skills include strong analytical and strategic abilities, go-to-market expertise, excellent communication and leadership skills, cross-functional collaboration expertise, adaptability, innovation, and experience in business operations and process improvement.

Will I be working independently or as part of a team?

This role will involve both independent work and collaboration within a cross-functional team environment. You'll need to engage effectively with diverse teams while also being comfortable executing complex programs on your own.

Is prior experience in digital companies necessary?

While not mandatory, experience in the consumer services industry, particularly within a digital company, is preferred and beneficial for understanding the dynamics of the market and guest needs.

How does Airbnb support inclusion and belonging in the workplace?

Airbnb is committed to working with a diverse talent pool, believing that diverse ideas foster innovation and engagement. All qualified individuals are encouraged to apply, emphasizing the company's values of inclusivity and fostering a sense of belonging.

What are the pay range and benefits associated with this role?

The annual pay range for this role in the United Kingdom is £95,000—£120,000 GBP. Compensation may vary based on factors such as experience and market demands, and the role may also be eligible for bonuses, equity, benefits, and Employee Travel Credits.

Will I need to travel for this position?

The job description does not explicitly mention travel requirements, but given the global scope of the role and the involvement with priority markets, some travel may be necessary for stakeholder engagement and program execution.

Are there opportunities for professional development in this role?

Yes, working in a dynamic company like Airbnb provides numerous opportunities for professional growth and development through exposure to innovative projects, collaboration with diverse teams, and involvement in strategic business initiatives.

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Airbnb

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit