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Teamlead Social Media & Influencer Marketing (all genders)

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zooplus

Oct 26, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • Munich

Requirements

  • Professional experience in Influencer Marketing with 5+ years relevant work experience with proven track record of successful influencer marketing campaigns and partnerships, leading a (international) team as well as experience in managing budgets and analyzing campaign performance.
  • University degree in Economics, Marketing, Digital Media, Communications or related fields
  • A strong sense for Influencer Marketing plus Social Media Storytelling paired with an affinity for numbers and very good analytical skills
  • Social Media, Internet and Tech savvy with state of the art knowledge of trends in area of Influencer Marketing
  • Creative thinker with strong project management and organizational abilities.
  • Ability to find creative solutions, as well as a high level of initiative and reliability
  • Clear and effective written and verbal communication skills, strong interpersonal skills and a goal-driven as well as team-oriented working style
  • Proficiency in using influencer marketing tools and analytics platforms.
  • Strong computer skills using Microsoft Office and Adobe Suites
  • Fluent in English - any other European Language would be a plus

Responsibilities

  • Develop a comprehensive influencer marketing strategy aligned with overall marketing goals.
  • Identify new opportunities and platforms for influencer partnerships to maximize brand reach and engagement while ensuring that influencers accurately represent the brand's voice, values, and messaging.
  • Plan influencer marketing campaigns and long-term relationships with key influencers from conception to completion.
  • Train the global Social Media & Influencer Marketing team to negotiate contracts and manage influencer agreements to ensure mutual benefit and brand alignment.
  • Develop and manage the influencer marketing budget, ensuring efficient allocation of resources.
  • Create thorough (monthly) Influencer Marketing reports, ensure that all relevant KPIs are excelling and up to date. You'll ensure performance and progress across all influencer collaborations.
  • Support and enable Social Media Managers with trainings, guidelines and mentoring for the inhouse execution of campaigns and collaborations.
  • Stay updated on industry trends, competitor activities, and emerging influencers.
  • Cooperating and coordinating with Agencies and service provider will also be a part of your regular work.

FAQs

What is the primary focus of the Teamlead Social Media & Influencer Marketing position?

The primary focus is to develop and implement a comprehensive influencer marketing strategy aligned with the company’s overall marketing goals and to manage influencer partnerships effectively.

How much experience is required for this position?

A minimum of 5+ years of professional experience in Influencer Marketing is required, with a proven track record of successful campaigns and partnerships.

Is there an opportunity for professional development in this role?

Yes, the position includes access to internal and external training opportunities to enhance skills and knowledge.

What are the key responsibilities of the Teamlead in this role?

Key responsibilities include developing influencer marketing strategies, planning campaigns, managing budgets, creating performance reports, and training the Social Media & Influencer Marketing team.

What qualifications are necessary for applicants?

Applicants should have a university degree in Economics, Marketing, Digital Media, Communications, or related fields, along with strong analytical skills and proficiency in using influencer marketing tools.

Is fluency in languages other than English beneficial for this position?

Yes, while fluency in English is required, proficiency in any other European language would be considered a plus.

What benefits does the company offer to employees?

Benefits include a 20% discount in the zooplus shop, 28 vacation days, corporate gym rates, a company mobile phone for work and personal use, and team events.

How does the company approach diversity and inclusion?

zooplus is committed to equal opportunity and values diversity and inclusion among all team members.

Where is this position based?

The position is designed to operate in a hybrid environment, allowing collaboration with colleagues in various locations while working remotely.

What are the expectations for communication skills in this role?

Strong written and verbal communication skills are essential, along with effective interpersonal skills and a goal-driven, team-oriented work style.

Europe's leading online pet supplier

Retail & Consumer Goods
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.