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Value Marketing Manager

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Deliveroo

3mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You need 3-4 years in marketing with value campaigns, a relevant degree, strong collaboration and analytical skills, and a proactive, results-oriented mindset for a fast-paced environment.
  • You will develop marketing plans, lead campaign execution, optimize ROI, collaborate with teams, analyze performance, drive improvements, and monitor market trends to enhance growth.

Requirements

  • 3-4 years experience in Marketing or Commercially working with value / promotional campaigns
  • Preferred Bachelor’s degree in Marketing, Business, or a related field
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Experience presenting ideas and recommendations to senior leadership to gain buy in
  • You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.
  • You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels
  • Ability to adapt and manage multiple projects simultaneously.
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
  • You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
  • You have a proven track record in making things happen - delivering results quickly and efficiently.

Responsibilities

  • Develop and own commercial marketing plans and campaign strategies that drive partner and business growth
  • Translate business priorities into actionable marketing initiatives that are insight-driven, customer-centric, and results-oriented
  • Lead integrated go-to-market planning, coordinating across local and central marketing teams to ensure alignment and excellence in execution
  • Lead the planning and delivery of value-focused campaigns (e.g., promotional, seasonal, and category growth) to increase customer frequency and partner performance
  • Continuously optimise campaign ROI through post-campaign analysis, learnings, and strategic iteration
  • Work closely with Commercial, Finance, Data Science, Product, and Global Marketing teams to build business-aligned marketing initiatives
  • Leverage customer and partner insights to inform marketing strategy and campaign design
  • Own regular performance reporting and stakeholder updates, identifying trends, opportunities, and areas for growth
  • Drive a culture of continuous improvement through structured testing, learning, and refinement
  • Stay up-to-date with market and competitor activity, using insights to inform promotional strategy and differentiation
  • Use external benchmarking to challenge and elevate our marketing approach

FAQs

What is the main responsibility of the Value Marketing Manager at Deliveroo?

The Value Marketing Manager is responsible for developing and delivering comprehensive marketing plans and campaigns that drive partner and business growth, align with commercial goals, and improve ROI.

How many years of experience are required for this position?

The position requires 3-4 years of experience in marketing or working with value/promotional campaigns.

What kind of educational background is preferred for this role?

A preferred educational background includes a Bachelor’s degree in Marketing, Business, or a related field.

Will I be working independently or collaboratively in this role?

You will be working collaboratively, coordinating with cross-functional teams including Commercial, Finance, Data Science, Product, and Global Marketing teams.

What skills are necessary to succeed in this position?

Necessary skills include excellent communication and collaboration abilities, analytical and commercial acumen, strong problem-solving skills, and the capability to manage multiple projects simultaneously.

How does the company approach continuous improvement in marketing campaigns?

The company drives a culture of continuous improvement through structured testing, learning, and refinement of marketing strategies.

Is there an opportunity to present ideas to senior leadership?

Yes, candidates will have the opportunity to present ideas and recommendations to senior leadership to gain buy-in.

What is the company’s mission?

Deliveroo’s mission is to be the definitive food company, transforming the way the world eats by making food more convenient and accessible.

What benefits does Deliveroo offer to employees?

Deliveroo offers a variety of benefits including healthcare, well-being programs, parental leave, pensions, and generous annual leave allowances. Benefits are country-specific.

How does Deliveroo support diversity and inclusion in its hiring process?

Deliveroo is committed to diversity, equity, and inclusion in all aspects of hiring and recognises that candidates may require adjustments to apply or participate in interviews. They will make efforts to provide necessary accommodations.

We’re a food company, aiming to be the food company. Fancy joining that mission?

Retail & Consumer Goods
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

Deliveroo is an online food delivery platform that connects customers with a wide range of restaurants and food establishments. Through their website and mobile app, customers can browse menus, place orders, and have their favourite meals delivered directly to their doorstep. Deliveroo's ultimate mission is to provide convenient and efficient food delivery services, giving customers access to a diverse selection of cuisines from local restaurants. Their purpose is to support restaurants and food vendors by expanding their reach and customer base, enabling them to thrive in the digital age and compete in the increasingly competitive food delivery market. Deliveroo aims to enhance the overall dining experience for customers while helping restaurant partners grow their business and adapt to evolving consumer preferences.

Culture & Values

  • Live and Breathe our Marketplace

  • Play to Win

  • Celebrate Difference

  • Champion Big and Small Innovations

  • Obsess about Operational Excellence

  • Be Curious and Intellectually Honest