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Vice President, Marketing Communications DACH

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Mastercard

Jan 11, 2025

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You need proven leadership in marketing across markets, strong collaboration skills, extensive experience in multiple marketing areas, C-suite engagement, fluency in German and English, and a drive for innovation.
  • You will lead marketing strategies, manage budgets, drive integrated communications, oversee sponsorships, and enhance brand positioning while fostering stakeholder relationships.

Requirements

  • Proven track record leading marketing and communications organizations across multiple markets to establish and execute integrated marketing and communications strategies aligned to business goals and objectives.
  • Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the cluster and local market.
  • Significant experience and proven success in one or more marketing families, with extensive experience in three or more marketing families, including PR and communications, B2B and Consumer Marketing.
  • Experience operating in sophisticated advertising and media markets.
  • Proven track record of major contract negotiation driving to win/win and or sound commercial success aligning marketing and communications with the business.
  • Experience engaging at C-suite level within both own organization and customer/partner organizations.
  • Experience operating in an organization where the customer is B2B but the brand is also B2C.
  • Strength in building partnerships and relationships with proven ability to influence.
  • Ability to operate with agility and be comfortable to carve out strategy where there is ambiguity.
  • Clear experience in empowering teams to take thoughtful risks using every experience as a growth opportunity to drive a culture of innovation and growth.
  • Location: This role requires you to be in our Frankfurt office three days a week.
  • Language: Fluency in both German and English is required.
  • Application: Please submit your CV/Resume in English.

Responsibilities

  • Sets cluster and major market marketing strategies, leading a group of subject matter experts at Director and Manager level across brand & advertising, PR & communications, customer marketing, product marketing, sponsorships etc., to drive an integrated approach aligning with business priorities to deliver against company objectives.
  • Sets budget strategies for Germany including allocation, prioritization, optimization, compliance and general oversight. Makes decisions and adjustments throughout the year according to changing priorities and performance.
  • Plays a critical role in the matrix organization driving through cluster and major market objectives while supporting global marketing and communications strategy and product priorities.
  • Supports the CE Integrated Marketing Communications lead to identify the need for and initiating projects on behalf of these countries, appointing project leaders guiding and coaching the delivery across complex stakeholder environments together.
  • Provides leadership to all Mastercard marketing and communications teams in and outside of the cluster, cross functional teams extending beyond marketing, provides direction and guidance on steerco’s, and externally with agency leadership teams and account/support teams working on the Mastercard business.
  • Plays a critical role building relationships and partnering with other parts of the organization in support of meeting business objectives and championing the needs of the cluster to secure the appropriate resources and support.
  • Commercially oversees cluster sponsorship contract negotiations with ultimate accountability.
  • Customer facing and responsible to drive the marketing value proposition including attendance and speaking at events, customer executive steercos and contributing to RFPs.
  • Plays a role in the marketing and advertising industry to position Mastercard as a leading global brand.

FAQs

What is the primary focus of the Vice President, Marketing Communications DACH role?

The primary focus is to lead the marketing and communications organization for the DACH cluster, contributing to market strategy and supporting the delivery of results across brand marketing, PR, internal and external communications, sponsorships, and partnerships.

What geographical areas does this role cover?

This role covers the DACH cluster, specifically focusing on Germany as the acting Head of Marketing, along with other markets within the region.

Is fluency in any particular languages required for this position?

Yes, fluency in both German and English is required for this position.

What are the key responsibilities of the role?

Key responsibilities include setting marketing strategies, overseeing budget strategies, driving collaborative relationships, supporting project initiation, negotiating sponsorship contracts, and representing Mastercard at customer-facing events.

What level of experience is expected from candidates?

Candidates should have a proven track record in leading marketing and communications organizations, significant experience in three or more marketing families, and experience engaging at the C-suite level.

Where is the required work location for this role?

This role requires you to be in the Frankfurt office three days a week.

What kind of marketing experience should candidates possess?

Candidates should have experience in PR and communications, B2B and consumer marketing, and experience operating in sophisticated advertising and media markets.

How does the role engage with external partners?

The role includes building partnerships and relationships, negotiating sponsorship contracts, and contributing to RFPs while representing Mastercard’s marketing value proposition.

What is expected in terms of information security responsibility?

Employees are expected to abide by Mastercard’s security policies, ensure the confidentiality and integrity of accessed information, report security violations, and complete mandatory security training.

What is the expected approach towards team leadership and innovation?

The role emphasizes empowering teams to take thoughtful risks, using experiences as growth opportunities, and fostering a culture of innovation and growth.

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Mastercard

Connecting Everyone to Priceless Possibilities

Consulting
Industry
10,001+
Employees
1966
Founded Year

Mission & Purpose

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.