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Viral Marketing Manager

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Warner Music Group

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You must understand internet culture, drive viral campaigns, analyze data, lead creatively, collaborate with talent, and have experience with TikTok and video/image tech.
  • You will execute viral strategies, manage content rollout, coordinate creator campaigns, track trends, adapt content, compile reports, and support junior team members in marketing efforts.

Requirements

  • You’re chronically online, with a deep understanding of internet culture, platform trends, and the mechanics of viral moments.
  • Proven track record of driving breakthrough social and creator campaigns that spark organic audience growth.
  • Deep, expert-level knowledge of short-form platforms, audience behaviour, and the creator economy.
  • Strong analytical instincts with the ability to interpret data, turn insights into action and forecast impact.
  • Confident leader with excellent relationship-building skills across artists, creators, and internal teams.
  • Strategic thinker with a creative edge, able to connect platform innovation to audience growth.
  • Collaborative, solutions-focused approach with a passion for experimentation and staying ahead of trends.
  • Experience running a viral TikTok account
  • Experience using tech for video and image generation
  • A little black book of culturally relevant creators and talent

Responsibilities

  • Execute viral strategies for priority artists, managing the day-to-day rollout of content designed to increase reach and audience engagement.
  • Coordinate creator campaigns, including ideating, casting, briefing and approving creator content.
  • Coordinate burner account tactics, including ideating, producing and posting content across our own accounts.
  • Liaise with artists, managers, and creator partners, serving as a reliable point of contact to ensure creative alignment and project momentum.
  • Monitor platform trends and use data tools to identify early traction, quickly adapting content to capitalise on emerging opportunities.
  • Implement creative tactics across new platforms and formats, testing innovative ideas to keep artist content relevant and engaging.
  • Compile performance reports and track KPIs, providing the necessary data to help Senior leadership refine label-wide strategies.
  • Support the development of junior team members by sharing best practices and assisting with onboarding new marketing tools.

FAQs

What is the role of a Viral Marketing Manager at Warner Music Group?

The Viral Marketing Manager is responsible for executing viral strategies for priority artists, coordinating creator campaigns, monitoring platform trends, implementing creative tactics, and compiling performance reports to enhance audience engagement and growth.

What qualifications are required for this position?

Candidates should have a deep understanding of internet culture, a track record of driving social and creator campaigns, expert-level knowledge of short-form platforms, strong analytical skills, and excellent relationship-building abilities.

Is experience with TikTok or running a viral account preferred?

Yes, experience running a viral TikTok account is preferred, as well as familiarity with video and image generation technologies.

What are the core values that guide Warner Music Group?

The core values are Curiosity, Collaboration, and Commitment, which emphasize creativity, teamwork, and excellence in their work environment.

What is the expected work arrangement for this role?

This position requires a minimum of 4 days per week in the office to foster in-office collaboration, which is essential for talent development and strong working relationships.

How does Warner Music Group support diversity and inclusion?

Warner Music Group is committed to inclusion and diversity in all aspects of its business and evaluates qualified applicants without regard to race, religion, age, sex, sexual orientation, or any other characteristic protected by law.

What opportunities for professional development are available?

The Viral Marketing Manager will support the development of junior team members by sharing best practices and assisting with onboarding new marketing tools.

How does the Viral Marketing Manager stay current with trends?

The role involves monitoring platform trends and using data tools to identify early traction, as well as implementing creative tactics across new platforms to remain relevant and engaging.

Can I apply through LinkedIn?

Yes, you can apply directly through LinkedIn, which will import your profile information, and also upload a resume and cover letter.

What is the team dynamic like in the Viral Marketing team?

The Viral Marketing team focuses on momentum, visibility, and breaking rules, working collaboratively to help artists break through online and create impactful campaigns.

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Warner Music Group

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics, and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.