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Visual Merchandising Manager - Maybelline, Consumer Products Division

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L'Oréal

5d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Creative Arts & Fashion
  • London

AI generated summary

  • You must be organized, accurate, and entrepreneurial with strong creativity. Embrace change positively, collaborate within a team, learn from mistakes, and be ambitious in pursuing success.
  • You will lead creative merchandising development, manage agency collaborations, mentor your team, optimize budgets, ensure sustainability, and analyze promotional effectiveness for consumer engagement.

Requirements

  • Organised: Strong planning and organisation skills - with the ability to re-prioritise as required.
  • Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI - Through easy-to-follow initiatives!
  • Accurate: You can work to a high degree of accuracy and meet deadlines.
  • Entrepreneurial: Every day, you spot opportunities to drive growth for our brand and our customers, finding new ways to experience our brand instore.
  • Super Creative: Whether it be in overcoming challenges or creating artwork for your channel, creativity is our backbone, and we love new ideas.
  • Proactive and Open: L'Oréal is for the pioneers, which means embracing different ideas, challenges and change with positivity and a hands-on approach.
  • One Team: There is no better feeling than being part of a successful and dynamic team, you recognise that teams are the real heroes.
  • Only Human: We all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
  • Ambitious: You crave success, and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the coaching and development in place to help you succeed in your role.

Responsibilities

  • Creative Innovation: End-to-end creative development of all promotional merchandising for Maybelline New York. Leading with market trends and consumption habits to drive creativity and equity on promotional touchpoints in all retailers. Immersing all customers into the brand in unique ways. Ensure promotional VM storytelling is consistent with digital and social media campaigns for a seamless 360° consumer experience.
  • Agency Leadership: Brief design agencies on the initiative and International direction, working together to design the complete visual appearance. Brief ‘tactical’ agencies to ensure we are on track to meet instore deadline and push the creativity of our campaigns. Act as the key interface between Marketing, Commercial teams, and external design/production agencies.
  • Team Mentoring: Lead, mentor, and inspire VM Intern, Oversee team workload and project allocation, ensuring that promotional deadlines are met during peak launch periods, Foster a collaborative and creative environment where the team is encouraged to "think outside the box" while respecting the brands core DNA and commercial constraints.
  • Operational Excellence: Manage the promotional VM budget, ensuring maximum “ROI” on temporary installations and negotiating with suppliers to optimize costs. Drive the use of eco-designed materials and recyclable components in all promotional units to meet L’Oréal’s sustainability commitments. Analyse the impact of promotional VM on sales uplift and consumer engagement to refine future strategies. Mastery in delivering concise, actionable, and technical briefs to external production agencies.

FAQs

What is the main responsibility of the Visual Merchandising Manager at Maybelline?

The main responsibility is the end-to-end creative development of promotional merchandising for Maybelline New York, ensuring that brand storytelling is consistent across all promotional touchpoints and aligns with digital and social media campaigns.

Will I have the opportunity to lead a team?

Yes, the role involves leading, mentoring, and inspiring a Visual Merchandising Intern, overseeing team workload, and fostering a collaborative environment.

What skills are important for a Visual Merchandising Manager?

Important skills include strong planning and organization, creativity, accuracy, entrepreneurial spirit, and the ability to work proactively and collaboratively within teams.

Is there a focus on sustainability in this role?

Yes, the position emphasizes the use of eco-designed materials and recyclable components in promotional units to meet L’Oréal’s sustainability commitments.

How does this role measure success?

Success is measured by tracking the ROI of campaigns and initiatives, analyzing the impact of promotional visual merchandising on sales uplift and consumer engagement.

What benefits does L'Oréal offer to its employees?

L'Oréal offers a range of benefits including private medical and dental insurance, an enhanced pension, 25 days annual leave (increasing after 3 years), discounts on products, health and wellbeing support, and access to development opportunities.

Is L'Oréal committed to diversity and inclusion?

Yes, L'Oréal is committed to creating a diverse, equitable, and inclusive environment where all contributions are valued and respected, regardless of personal characteristics or backgrounds.

What kind of environment can I expect in this role?

You can expect a dynamic and creative environment that encourages innovation and collaboration while respecting the brand's core values and commercial constraints.

Does the role involve working with external design agencies?

Yes, the Visual Merchandising Manager acts as the key interface between internal marketing, commercial teams, and external design or production agencies, providing briefs to ensure adherence to initiatives and deadlines.

What growth opportunities are available in this position?

L'Oreal offers coaching and development opportunities to help you succeed in your role and achieve your career ambitions.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.