FAQs
What is the main responsibility of the VP, East position?
The main responsibility is to own the Eastern U.S. region's business, focusing on new bookings, renewals, and expansion while leading a high-performing team.
What kind of experience is required for this role?
Candidates should have 8-12+ years of experience in consulting, enterprise sales, and commercial leadership, with a track record of scaling a business unit to $50-100m+ in revenue.
How will the VP, East interact with other departments?
The VP will shape the regional go-to-market strategy in partnership with Marketing, Product, and Finance, collaborating across teams to drive success.
Who does this role report to?
This role reports directly to the Chief Revenue Officer (CRO).
What is the expected travel requirement for this position?
Travel is expected to be between 25-50%.
What kind of compensation package is offered for this role?
The compensation package ranges from $250,000-$450,000 OTE, with the final amount determined by the candidate's experience, knowledge, and skills, along with a robust equity package.
Is experience in the public sector important for this role?
Yes, experience working in or around government, infrastructure, or regulated industries is important, with a bonus for experience in transit, mobility, or SaaS.
What is the company’s mission?
Via's mission is to create public transportation systems that provide greater access to jobs, healthcare, and education by transforming traditional systems into smart, efficient digital networks.
How many people will the VP, East be leading?
The VP will build, lead, and scale a high-performing team of enterprise sales and account leaders, which will consist of 10 or more individuals.
What skills are essential for success in this role?
Essential skills include deep enterprise sales instincts, the ability to close complex deals, strategic planning capabilities, and strong leadership qualities to develop senior sales teams.

