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2024 MBA Intern - Digital Experience Marketing

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Adobe

Nov 25, 2023

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • San Francisco, +2

Requirements

  • Currently enrolled full time and pursuing an MBA degree or equivalent advanced degree program
  • Knowledge of marketing methods, channel strategies, and value proposition creation
  • Expertise in marketing analytics, marketing automation, content marketing, email marketing, and/or other digital marketing tactics
  • Ability to develop a project from concept to realization while taking input from key collaborators
  • Analytical mentality with the ability to assess business problems, structure and evaluate options, and implement those recommendations
  • Strong interpersonal skills with ability to work effectively with people at all levels
  • High degree of intellectual curiosity and ability to absorb concepts quickly
  • Business acumen and a dedication to understanding the customer
  • Demonstrated passion for digital experiences and/or cloud technology
  • Desirable But Not Essential:
  • 3+ years work or internship experience in a leading technology company, digital agency, marketing department, or strategy consulting organization
  • Undergraduate or advanced degree in marketing
  • Experience creating account-based marketing (ABM) strategies along with a practical understanding of the technologies and tactics necessary for execution
  • Experience developing customer journeys, particularly those that include digital demand tactics
  • Experience with leading marketing tools and systems or Adobe’s Digital Experience products, e.g., Adobe Marketo Engage, Adobe Campaign, Adobe Analytics, Adobe Target, and others
  • Deep knowledge of the technology industry including business-to-business (B2B) models

Responsibilities

  • Understand the market, competitors, and our customers to identify customer trends and insights using data analysis and research
  • Develop your own recommended strategies and tactics, building marketing programs or customer journeys to achieve measurable customer outcomes
  • Create an end-to-end execution plan for your proposed strategies and programs, including a measurement framework to measure efficiency and market impact
  • Work cross-functionally with partners across Sales, Product, and Product Marketing to test your hypotheses and refine recommendations
  • Help scale the Digital Experience Marketing team to continue to optimize our marketing programs and customer impact
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Adobe

Technology
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.