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Red Bull Student Marketeer - University of Reading

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Red Bull

3mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Customer Relations
    Marketing
  • Reading

AI generated summary

  • You must be studying at the University of Reading to qualify for this position.
  • You will represent the brand, conduct product sampling, engage students, build local relationships, collaborate with sales, ensure visibility, and share insights online. Execute plans with excellence.

Requirements

  • Studying at University of Reading

Responsibilities

  • BE A BRAND & PRODUCT AMBASSADOR
  • Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - competently answering any questions from consumers. Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university. Create a strong network, establishing and maintaining relationships with key local individuals. Drive the brand engagement on your Social Media handles via authentic content. Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
  • BE A SALES EXPERT
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts. Ensure perfect execution of defined store standards.
  • EXECUTIONAL EXCELLENCE
  • Deliver executional excellence and show love for the details in all areas of your role. Share ideas and collaborate with the team through regular face-to-face and online interaction. Plan & report your activities via the dedicated online platform in a timely manner and with accuracy. Contribute to develop the Red Bull media business by providing local insights, trends and overall opportunities.

FAQs

What is the role of a Red Bull Student Marketeer?

The role of a Red Bull Student Marketeer involves driving brand image and product understanding on campus, reaching new consumers, increasing sales, and managing the Red Bull brand through direct consumer contact and engagement.

Is this position flexible in terms of working hours?

Yes, this position offers flexibility over a traditional 9 to 5 job and allows for a creative working atmosphere.

What responsibilities will I have as a Student Marketeer?

Responsibilities include being a brand ambassador, building relationships with local sales account managers, executing a tailored campus plan, engaging with consumers, and ensuring visibility of Red Bull in outlets.

How will I promote the Red Bull brand on campus?

You will promote the Red Bull brand by inviting product trials, conducting product sampling, building networks, engaging with students on social media, and participating in events.

Is previous marketing experience required for this role?

While previous marketing experience is beneficial, it is not explicitly required. Enthusiasm for the brand and the ability to engage with consumers are key qualities sought in candidates.

How will my performance be evaluated?

Your performance will be evaluated based on executional excellence, the ability to build relationships, the effectiveness of the campus engagement plan, and timely reporting of activities.

What kind of activities will I report on as a Student Marketeer?

You will report on promotional activities, product sampling efforts, relationship-building activities, sales collaborations, and insights into consumer trends.

Can I work from home in this position?

While the position is flexible, it primarily involves on-campus activities and engagements, so remote work may be limited.

What qualifications do I need to apply for this position?

You need to be a student at the University of Reading and possess a passion for the Red Bull brand, along with good interpersonal and communication skills.

Are there opportunities for career advancement within Red Bull after this role?

Yes, successful Student Marketeers may have opportunities for career advancement within Red Bull, as the company values talent development and internal mobility.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.