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Accessories & Fragrance Category Manager

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Cartier

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need marketing experience, preferably in fragrance or trade marketing, strong English communication, analytical skills, project management ability, proactivity, detail orientation, and MS Office proficiency.
  • You will develop and implement strategies for Accessories & Fragrances, analyze sales, manage launches, collaborate with stakeholders, and enhance market visibility in the UK & Ireland.

Requirements

  • Relevant professional marketing experience.
  • Previous experience in the Fragrance field or in Trade Marketing would be an additional asset.
  • Strong communication skills in English, both written and verbal; International culture would be a plus.
  • Strong analytical skills and affinity with numbers.
  • Organized, pragmatic, able to manage & build from scratch new projects and leading cross-functional teams.
  • Pro-active behaviour, inner drive.
  • Results-oriented person, “ROI culture”.
  • Flexible mind-set and quickly adaptable person.
  • Must be detail oriented and have a passion for thoroughness and accuracy.
  • Solid knowledge of MS Excel, Word and PowerPoint.

Responsibilities

  • Be responsible for developing/ delivering the conditions for success of Cartier Accessories & Fragrances business development in the UK & Ireland in aligning with regional strategies.
  • Roll out the defined product strategies and implement the Accessories & Fragrances plan locally in contributing to the European and International strategy.
  • Adapt to local specifities in regional strategic plan. Build in-depth analysis, assess product performances, refined understanding and shared learning based on retail feedback, competitive environment and client expectations, to drive local plan.
  • Work hand in hand with all stakeholders to ensure strong and on time deliverable.
  • Adapt the WW directions and contribute to the implementation strategy definition in the the UK market specifics and clearly identify the pre-launch stock needs based on top business, image and clients’ priorities.
  • Ensure the market assortment sized by the Region teams is consistent with boutique typologies and action plan (offer width).
  • Elaboration and collaboration to the strategic plan – Accessories & Fragrances.
  • Set the annual sales target, Budget and LE forecast (value and volume) in coordination with the network, lead the animation of the product offer and stock (rebalancing, seasonal push, test & learn, travelling marmotte…).
  • Maximise new launches sales and visibility; suggest, develop, implement and follow-up 360’ action plans.
  • Follow-up along the year on the related projects/action plans per sub-segment or per main product launch, and report progress, challenges and outcomes of the initiatives to his/her manager.
  • Get a refined knowledge of the competition: products, prices, network, clients, strategy - and follow-up closely on evolutions/new actions.
  • Participation in the ordering forecasts on a regular basis to nourish regional product strategies.
  • Regular and in-depth analysis of sales results, qualitative and quantitative, with a novelty focus.
  • Working closely with Sales (Retail, Ext. Boutiques & E-com) and Client teams to help beat sales targets.
  • Develop strong Trade Marketing Plan with the key external partners (i.e. department stores) to ensure the best sales and coverage across all physical and digital touchpoints in aligning with regional direction.
  • Extend visibility onto the Travel retail business.
  • Pilot and communicate on the novelties launch plan and manage the local implementation & maximisation of all new launches.
  • Keep developing in-range creations sales & visibility including define zoning and boutique display animations in concertation with local VM team and assess impacts.
  • Develop a strong knowledge of the product category from a technical, storytelling, clients and commercial point of view.
  • Create/Update tools to support the launches or range: Product News, Tariff Books, adhoc catalogues or mappings.
  • Work closely with the Learning & Development Manager to develop training programmes. Provide with presentations/bespoke trainings when necessary.
  • Validate the UK retail prices in coordination with Merchandising/RID.
  • Be a major point of contact on the product category for all networks: regular boutiques briefings, follow-up on selected urgent/VIP clients’ requests, etc.
  • Lead or be strongly involved in the commercial activations linked to Accessories & Fragrances: physical, digital, in all permanent network and temporary locations to achieve image and sales objectives.
  • Act as an ambassador of the product category during client/press activations.
  • Contribute to the Marketing tools creations with regional team.
  • Maintain & develop further the relationship with Department Stores Marketing teams to ensure the best sales and coverage across all physical and digital touchpoints.
  • Be the point of contact and the referent for Marketing, Integrated Communication, Clients and Commercial teams on Accessories & Fragrances.
  • Be influential / build strong relationships with all key stakeholder operating on the Accessories & Fragrances segments to ensure that Cartier UK gets a “fair” amount of support and allocations vs. market size and potential.
  • Cross department Project Leader on selected related omni-channel initiatives.

FAQs

What are the primary responsibilities of the Accessories & Fragrance Category Manager?

The primary responsibilities include developing and delivering the conditions for success of Cartier Accessories & Fragrances business in the UK & Ireland, rolling out product strategies, adapting to local specifics, conducting in-depth analysis, managing sales targets, and ensuring collaboration with all stakeholders.

What qualifications or experience do I need for this role?

Relevant professional marketing experience is required, with additional asset being previous experience in the Fragrance field or in Trade Marketing. Strong communication skills in English, both written and verbal, analytical skills, and a detail-oriented approach are crucial.

How does this role interact with external partners?

The Accessories & Fragrance Category Manager will develop strong Trade Marketing plans with external partners, collaborate with department stores, and communicate effectively to ensure the best sales and visibility across all physical and digital touchpoints.

What kind of analysis will I be expected to perform?

You will be expected to conduct regular and in-depth analysis of sales results, both qualitative and quantitative, focusing particularly on new product offerings, competitive landscape, and market trends to inform strategies.

What is the importance of Trade Marketing in this role?

Trade Marketing is crucial as it involves collaborating with external partners to maximize sales and coverage, particularly in the Fragrance category, ensuring alignment with regional directions and improving market visibility.

Will I need to interact with clients directly?

Yes, the role includes acting as an ambassador for the product category during client and press activations while also communicating with the networks and addressing urgent VIP client requests.

What tools and supports are needed to be developed for launches?

You will need to create or update tools such as Product News, Tariff Books, ad-hoc catalogues or mappings to support product launches and range management.

Is there a focus on training in this role?

Yes, you will work closely with the Learning & Development Manager to create training programs and provide presentations or bespoke training when necessary to ensure the team is well-equipped to sell the products.

How important is teamwork in this position?

Teamwork is essential, as you will be required to work hand in hand with various stakeholders, including sales, marketing, and product teams, to ensure successful product execution and strategy alignment.

What type of work culture does Cartier promote?

Cartier promotes a diverse and inclusive work culture, aiming to leverage the uniqueness of its people to inspire creativity, provide equal opportunities, and create a supportive environment that mirrors the diversity of its clients and communities.

Fashion & Arts
Industry
5001-10,000
Employees
1847
Founded Year

Mission & Purpose

Cartier is a renowned luxury brand that specialises in jewellery, watches, and accessories. Established in 1847, Cartier has become synonymous with elegance, craftsmanship, and timeless style. The company's ultimate mission is to create exceptional pieces of jewellery and luxury goods that embody artistry, innovation, and sophistication. With a focus on creativity and attention to detail, Cartier designs and produces exquisite collections that reflect the brand's heritage and commitment to excellence. Cartier's purpose is to celebrate life's special moments and enhance the beauty and significance of personal adornment. Through their iconic creations and impeccable craftsmanship, Cartier strives to bring joy, elegance, and lasting value to their discerning clientele.

Benefits

  • Disability Insurance

  • Health Insurance

  • Life Insurance

  • Occupational Accident Insurance

  • Vision Insurance

  • Supplemental Life Insurance

  • Mental Health Care

  • Health Savings Account (HSA)

  • Flexible Spending Account (FSA)

  • Dental Insurance