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Analyst, Apple Services Digital Marketing

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Apple

13d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Culver City

AI generated summary

  • You need 3-5 years in data/marketing analytics, strong SQL, Excel, and Python/R skills, social metrics knowledge, and experience with data visualization and marketing taxonomies.
  • You will build and optimize data models, translate insights for marketing, create content taxonomies, and analyze consumer feedback using NLP for performance enhancement.

Requirements

  • 3-5 years of experience in data analytics, marketing analytics, data science, or a related field
  • Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
  • Demonstrates a strong understanding of statistical concepts and methods
  • Ability to write and query code in SQL
  • Proficient in Excel/Numbers
  • Proven professional experience displaying a strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
  • Professional experience analyzing content performance across total, paid, and organic channels
  • Proficient in social listening, competitive analysis, and audience/consumer insights tools
  • Bachelor’s degree or equivalent
  • Proficiency in Python or R for data analysis
  • Capable of creating automated data visualizations through Tableau or similar tools
  • Familiarity with SEO metrics and performance data
  • Experience creating and maintaining marketing taxonomies

Responsibilities

  • Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
  • Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
  • Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
  • Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.

FAQs

What is the primary focus of the Analyst position in Apple Services Digital Marketing?

The primary focus is to build brands through meaningful marketing efforts by utilizing marketing analytics and data-driven insights to improve campaign performance and optimize products.

What kind of experience is required for this role?

Candidates should have 3-5 years of experience in data analytics, marketing analytics, data science, or a related field.

What technical skills are necessary for this position?

Applicants should be proficient in SQL, Excel/Numbers, and have a strong understanding of statistical concepts and methods. Knowledge of Python or R for data analysis is preferred.

Which social media platforms should candidates be familiar with for this job?

Candidates should have a strong understanding of social metrics across key platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and Facebook.

What are some responsibilities of the Analyst in this position?

Responsibilities include building and optimizing data-driven models, translating model outputs into actionable insights, and applying NLP to analyze consumer feedback.

Is a degree required for this role?

A Bachelor's degree or equivalent is preferred for this position.

Are candidates expected to have experience with content performance analysis?

Yes, professional experience analyzing content performance across total, paid, and organic channels is required.

What benefits does Apple offer for this position?

Benefits include comprehensive medical and dental coverage, retirement benefits, employee stock programs, education reimbursement, and a range of discounts on products and services.

Is there potential for bonuses or commissions in this role?

Yes, the role might be eligible for discretionary bonuses or commission payments.

How does Apple support formal education advancement for employees?

Apple provides reimbursement for certain educational expenses, including tuition, for employees seeking to advance their careers.

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Apple

Technology
Industry
10,001+
Employees
1976
Founded Year

Mission & Purpose

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity.