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Brand Manager, Marcom LA

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Apple

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Los Angeles

AI generated summary

  • You need 7+ years in brand leadership, experience with global integrated campaigns, strong digital/social skills, excellent communication, adaptability, detail orientation, and a proactive problem-solving approach.
  • You will drive brand strategy, collaborate with creatives, assess briefs, identify opportunities, support campaigns and product launches, and build trust across internal teams in a matrixed environment.

Requirements

  • 7+ years experiences as a brand lead in marketing communications experience at an advertising, marketing and/or in-house marketing communications team
  • Experience producing fully integrated campaigns with global brands
  • Proven background working on multi-faceted digital / social campaigns
  • Ability to develop functional briefs, drive workflows, creative shares and schedules across multiple teams
  • Experience collaborating with both internal and external partners
  • Excellent communication skills with the ability to get results throughout projects
  • Understands how to cut through ambiguity to find the right path forward despite uncertainty or challenges
  • Experience approaching projects with a global perspective to ensure creative resonates in international markets
  • Extremely detail oriented with extraordinary follow-through skills
  • Knows how to approaches problems flexibly and with a willingness to adapt in order to arrive at the best solution
  • Experience being resourceful and proactive in finding solutions
  • Knows how to see around corners to ensure awareness of challenges and opportunities ahead

Responsibilities

  • Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications.
  • Collaboration with Creative Directors, Designers, Writers, Producers, Strategists and Project Managers.
  • Assess briefs, identify strategic creative opportunities, and protect the Apple Services brands.
  • Identify creative solutions across multiple categories including product launch support, advertising/social campaigns, cultural moments, roadmap planning, and platform development.
  • Partner closely with cross-functional leads to act as a key point of contact and integration for the Marcom LA team supporting Apple Services.
  • Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.

FAQs

What is the primary focus of the Brand Manager role at Marcom LA?

The primary focus is to collaborate with cross-functional partners to develop and implement integrated marketing communications for Apple Services, emphasizing Direct Marketing, Interactive, Retail, and Partner/Channel marketing.

What kind of experience is required for this position?

A minimum of 7+ years of experience as a brand lead in marketing communications, preferably within an advertising agency, marketing firm, or in-house marketing communications team is required.

What type of campaigns will the Brand Manager be responsible for?

The Brand Manager will drive fully integrated global campaigns, product launches, and multi-faceted digital/social campaigns.

Is experience in global marketing preferred for this role?

Yes, experience approaching projects with a global perspective and ensuring creative resonates in international markets is preferred.

What are the key responsibilities of the Brand Manager?

Key responsibilities include serving as a brand steward, collaborating with various creative and project teams, assessing briefs for strategic opportunities, and building trust across multiple internal partners.

Are there opportunities for career advancement within this role?

Yes, the compensation package includes a base pay range that allows for progression as you grow and develop within the role.

What benefits are included for employees in this position?

Benefits include comprehensive medical and dental coverage, retirement benefits, employee stock programs, tuition reimbursement for educational expenses, and discounts on products and services.

How does Apple ensure an inclusive and diverse workplace?

Apple is committed to promoting equal opportunity for all applicants and actively seeks to create an inclusive environment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Can employees participate in Apple’s Employee Stock Purchase Plan?

Yes, employees can participate in Apple’s Employee Stock Purchase Plan which allows them to purchase Apple stock at a discount.

Is this position eligible for relocation assistance?

Yes, this role might be eligible for discretionary bonuses or commission payments, as well as relocation assistance.

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Apple

Technology
Industry
10,001+
Employees
1976
Founded Year

Mission & Purpose

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity.