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Creative Lead Social - Copy

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Microsoft

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Creative Arts & Fashion
  • San Francisco

AI generated summary

  • You need 5+ years in social content creation, project leadership, copy direction in B2B tech, and a portfolio showcasing relevant work. Certification in writing or related field preferred.
  • You will drive creative direction for campaigns, translate insights into concepts, ensure brand voice consistency, create engaging content, manage multiple projects, and collaborate with teams for execution.

Requirements

  • 3+ years experience in social-first content creation, including concepting, script creation or real-time responses AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
  • 1+ year(s) project leadership experience.
  • 5+ years demonstrated growth in writing or content design AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience.
  • 3+ years project leadership experience.
  • 2+ years experience in a related content domain/area.
  • The ability to provide a portfolio of relevant work for review.
  • 5+ years of experience in social-first content creation, including concepting, script creation, and real-time responses.
  • 5+ years of experience in copy or creative direction roles in B2B (business-to-business), technology, advertising, or related environments.
  • 5+ years of experience and portfolio showcasing campaign work, platform-specific design, and brand systems, or related experience.

Responsibilities

  • Drive creative direction of integrated campaigns across social, digital, and emerging platforms.
  • Translate insights, trends, and cultural moments into breakthrough editorial concepts.
  • Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation.
  • Partner with design and creative stakeholders to bring integrated concepts to life.
  • Create engaging content to support always-on social presence, user-generated content (UGC), and real time.
  • Ensure consistency and creative excellence for all deliverables.
  • Present and pitch ideas to internal stakeholders and leadership with clarity and passion.
  • Stay updated on trends, internet culture, and audience behaviors to inform and inspire work.
  • Partner with other creative leads (art), strategists, and marketing teams to meet campaign objectives and audience needs.
  • Participate in cross-functional writer’s rooms to drive creative excellence.
  • Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality.
  • Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows.
  • Collaborate across creative and production partners (internal and external) to ensure world-class execution.
  • Embody our Culture and Values

FAQs

What is the primary focus of the Creative Lead – Social (Copy) role at Microsoft?

The primary focus of the Creative Lead – Social (Copy) role is to drive connected storytelling and copy across Microsoft's commercial marketing efforts, bringing the Microsoft brand to life through campaigns and creative assets that foster emotional connections and deliver business impact.

How many years of experience are required for this position?

A minimum of 3 years of experience in social-first content creation is required, along with 1 year of project leadership experience.

Is there a preferred level of experience for applicants?

Yes, additional preferred qualifications include 5+ years of experience in writing or content design and 3+ years of project leadership experience, preferably in B2B, technology, or advertising environments.

What are the key responsibilities of the Creative Lead – Social (Copy)?

Key responsibilities include driving creative direction for integrated campaigns, translating insights into editorial concepts, maintaining the Microsoft brand voice, creating engaging social content, ensuring creative excellence, and collaborating with cross-functional teams.

What qualifications are needed in terms of educational background?

Applicants should have a certification, degree, or training in English, Writing, Human-centered Design, Literature, or a related field, or equivalent experience.

Is there an expectation for applicants to provide a portfolio?

Yes, applicants are expected to provide a portfolio showcasing relevant work for review.

What type of work environment does Microsoft promote for this role?

Microsoft is committed to cultivating an inclusive work environment that embraces respect, integrity, and accountability while allowing employees to thrive.

What is the salary range for the Creative Lead – Social (Copy) position?

The typical base pay range across the U.S. is USD $119,800 - $234,700 per year, with higher ranges applicable to specific locations like the San Francisco Bay area and New York City.

Will Microsoft support me if I need accommodations during the application process?

Yes, Microsoft provides assistance for religious accommodations and reasonable accommodations due to disabilities during the application process.

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Microsoft

Technology
Industry
10,001+
Employees
1975
Founded Year

Mission & Purpose

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. When we show up, we achieve more together. Microsoft operates in 190 countries and is made up of more than 220,000 passionate employees worldwide.