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Customer Marketing Manager Ireland (Pain Category)

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Haleon

Oct 24, 2024

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Dublin
  • Quick Apply

AI generated summary

  • You need shopper marketing experience, knowledge of grocery/pharmacy/e-commerce, skill in shopper activations, agency collaboration, strong project management, data analysis, and a degree.
  • You will develop multi-channel shopper strategies, analyze data for insights, manage budgets, optimize retailer partnerships, and support sales through effective marketing plans and e-commerce growth initiatives.

Requirements

  • Proven shopper marketing experience across the full mix including deploying successful toolkits.
  • Experience with Grocery channel and/ or pharmacy and e-commerce.
  • Experience with creating and executing shopper activations is key.
  • Experience in partnering with external creative agencies.
  • Strong Project Management and cross functional working essential.
  • Ability to drive passion and energy when leading projects and working within teams.
  • Strong qualitative and quantitative data analysis and commercial understanding.
  • Educated to degree level required

Responsibilities

  • To Support the delivery of our brand sales, share, profit and gm% at least to plan
  • To develop and implement best in class & high-impact, multi-channel segmented shopper strategies and plans aligned to category, brand and retailer strategies.
  • Support customer facing contact representing brand to translate strategy and objectives into clear retailer specific activation plans that drive consumer recruitment, retention and loyalty.
  • Analyze own, customer and shopper data to gain insights on shopper behavior per channel. Measure and report on results with quantitative and qualitative analysis in order to inform the GBI marketing team and optimize future efforts.
  • Work in cross-functional regional and local teams to build category leading expert marketing customer strategies and activations, that will deliver value for customers, shoppers and consumers.
  • Support the delivery of brand sales, share, profit and gm% at least to plan across categories on all Irish retail channels (Pharmacy, Grocery, e-commerce), with shopper accountability for the pan Ireland business, including Northern Ireland.
  • Take the global shopper toolkits and deploy to maximum effect within Pan Ireland creating high impact brand presence in the relevant shopper touchpoints.
  • Where Global shopper toolkits are not suitable for local activation, create cost effective, high impact shopper presence across Grocery, Pharmacy and e-commerce.
  • Working with insights, analyze shopper/category/retailer research on key shopper campaigns as required. Bring strong Irish insight into competitor activity plus retailer, category and shopper needs to maximize the impact of our toolkits.
  • Monitor all KPIs relative to Marketing efforts and customer value creation, providing regular feedback to the global category and brands. Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business, with continuous improvement.
  • Create powerful relationships with our National Accounts to optimize the most impactful and effective shopper solutions including at least 6 face to face customer meetings p.a.
  • Manage the shopper budget and monthly forecasting and phasing of spend.
  • Create the expert marketing plan that will drive sell-out and sell-in with our customers. Organise and attend expert events, conferences, webinars and training workshops.
  • Create the local NPD execution plans including input on pricing and alignment with GB. Responsibility for range ladders and promotional guidelines/strategy (In partnership with NRM lead).
  • Define e-commerce growth plan, advising Irish e-comm lead of brand priorities and roll-out e-comm assets.
  • Support the development of field sales (training, sales aids, samples…).
  • Supporting the 3rd party management (Expert Dental).

FAQs

What is the primary purpose of the Customer Marketing Manager role?

The primary purpose of the Customer Marketing Manager role is to support the delivery of brand sales, share, profit, and gm% at least to plan, and to develop and implement high-impact, multi-channel shopper strategies aligned to category, brand, and retailer strategies.

What experience is required for this position?

Candidates should have proven shopper marketing experience across the full mix, including deploying successful toolkits, experience with the grocery channel and/or pharmacy and e-commerce, and experience in creating and executing shopper activations.

Is a degree required for this role?

Yes, candidates must be educated to degree level to qualify for this role.

What are the responsibilities related to customer relationships in this role?

The responsibilities include creating powerful relationships with National Accounts to optimize impactful shopper solutions, which involves at least six face-to-face customer meetings annually.

How can one apply for this job?

Interested candidates can apply for the role through the Haleon careers website at www.haleon.com/careers/.

Will I need to manage a budget in this position?

Yes, the role involves managing the shopper budget and monthly forecasting and phasing of spend.

What kind of marketing plans will I be creating?

You will create an expert marketing plan that drives sell-out and sell-in with customers, as well as local NPD execution plans and define the e-commerce growth plan.

Are there opportunities for professional development?

Yes, the role includes organizing and attending expert events, conferences, webinars, and training workshops, which provide opportunities for professional development.

How does Haleon value diversity and inclusion?

Haleon embraces a diverse workforce by creating an inclusive environment that celebrates unique perspectives and promotes fair and equitable outcomes for everyone.

Do we offer flexible working arrangements?

Yes, Haleon believes in an agile working culture for all roles, and candidates are encouraged to explore flexibility options with the hiring team.

Will the marketing manager be involved with e-commerce strategies?

Yes, the role involves defining the e-commerce growth plan and advising the Irish e-comm lead on brand priorities and roll-out e-comm assets.

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Haleon

For Health. With Humanity

Retail & Consumer Goods
Industry
10,001+
Employees
2022
Founded Year

Mission & Purpose

Our purpose is to deliver better everyday health with humanity. #HelloHaleon