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Customer Marketing Manager - Oral Health Care

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Haleon

Oct 24, 2024

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Johannesburg
  • Quick Apply

AI generated summary

  • You need a degree, 5+ years in customer/category/trade management, customer marketing experience, strong analytical and finance skills, key account experience, and excellent communication skills.
  • You will develop brand strategies, manage promotions and pricing, optimize shelf placement, create sales materials, and analyze customer strategies while ensuring vendor management and budget adherence.

Requirements

  • A university degree, or equivalent.
  • Minimum 5 years Customer management/ Category management / Trade Marking / National Account Management
  • Previous Customer marketing experience
  • Strong Analytical and problem-solving skills
  • Numeracy and finance skills
  • Strong commercial understanding / experience
  • Previous key account management experience within an FMCG environment
  • Strong communication and interpersonal skills

Responsibilities

  • Develops and delivers must stock lists by Brand by Channel/Customer. Includes active mix principles and recommendations.
  • Delivers Price strategy by Brand in partnership with Marketing and Analytics team.
  • Develops and delivers a promotional strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
  • Develop and deliver Brand Level Shelving Strategy to include share of shelf and shelf placement objectives.
  • Key member of the Innovation Project Team, develops and delivers the Innovation launch plans to include distribution/range targets, shelving, pricing and promotional objectives.
  • Delivers Customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and Haleon) and financials to sell in.
  • Designs and deploys all point of sales material (POSM) for in-store execution, leveraging the create provided by marketing. Continuously optimizing approach whilst manging within budget.
  • Vendor management.
  • Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
  • Develops some customer-specific executions.
  • Uses Haleon values and expectations to drive actions and decisions, role models values and expectations.

FAQs

What is the primary focus of the Customer Marketing Manager role?

The primary focus of the Customer Marketing Manager role is to deliver customer strategies and sales tools that support brand growth priorities and innovation within all retail channels, particularly in the Oral Health Care sector.

What qualifications are essential for this position?

Essential qualifications include a university degree or equivalent, a minimum of 5 years of experience in customer management, category management, trade marketing, or national account management, as well as previous customer marketing experience.

Is previous experience in FMCG preferred for this role?

Yes, previous key account management experience within an FMCG environment is preferred.

What skills are necessary for success in this job?

Strong analytical and problem-solving skills, numeracy and finance skills, and a strong commercial understanding or experience are necessary for success in this role.

What kind of brands does Haleon manage?

Haleon manages category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

Does Haleon promote diversity and inclusion in the workplace?

Yes, Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone.

Are there opportunities for flexibility in this role?

Yes, Haleon believes in an agile working culture and encourages candidates to explore flexibility opportunities with the hiring team.

What role does analytics play in the Customer Marketing Manager position?

Analytics are crucial in setting and selling customer strategies and sales tools for flawless execution of marketing initiatives.

What is the approach towards developing promotional strategies?

The Customer Marketing Manager is responsible for developing and delivering tailored promotional strategies by brand, including factors like depth of price discount, frequency of promotion, and maximum volume sold on promotion.

Are there opportunities for career advancement at Haleon?

Yes, joining Haleon presents exciting opportunities to be part of a growing consumer health company and contribute to shaping its future.

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Haleon

For Health. With Humanity

Retail & Consumer Goods
Industry
10,001+
Employees
2022
Founded Year

Mission & Purpose

Our purpose is to deliver better everyday health with humanity. #HelloHaleon