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Digital Marketing Manager - Owned Channels Apple Pay EMEIA

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Apple

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You should have experience in partner marketing, strong relationship-building skills, data analysis for insights, and outstanding organization. Financial background is preferred. Fluency in English is essential.
  • You will drive consumer education on Apple Pay, collaborate with marketing teams, develop lifecycle strategies, analyze campaign performance, and monitor market dynamics across EMEIA.

Requirements

  • Minimum Qualifications
  • Experience driving partner marketing activities and customer acquisition campaigns across different geographical territories
  • Experience working collaboratively and building positive relationships with business partners and stakeholders
  • Understanding of product marketing and proven ability to turn complex data into actionable insights
  • Preferred Qualifications
  • Prior experience in financial products or services
  • Outstanding organisational skills and the ability to handle multiple projects simultaneously
  • Excellent communication and presentation skills
  • Customer-focused with strong attention to detail
  • A university degree or equivalent
  • Fluency in English. Additional European languages desirable.

Responsibilities

  • Build relationships with cross functional teams in EMEIA to drive education to new and existing consumers about Apple Pay and Wallet programmes, products and offerings.
  • Work with internal marketing teams (both in EMEIA and WW) to support marketing and product teams to create an annual calendar of Apple owned channels and publishing calendar.
  • Work with US-based and local Marketing teams to develop and implement lifecycle marketing strategies for key EMEIA markets and identify opportunities to incorporate Wallet features in Apple Pay campaign-based and evergreen engagement communications. This includes, customer journey planning, creative development and execution of assets across multiple countries in EMEIA.
  • Finally, analysis of performance metrics and success of creative and campaigns across various channels and programs.
  • Be aware of market dynamics and regulatory environment effecting payments and impact on customer experience and behaviour. Partner with regional Business stakeholders to identify trends and insights and define marketing needs.
  • The role will include virtual meetings across time zones and travel within EMEIA as needed.

FAQs

What is the primary responsibility of the Digital Marketing Manager for Apple Pay EMEIA?

The primary responsibility is to develop and implement on-device marketing programs for Apple Pay and Wallet services in collaboration with the EMEIA WPC marketing team.

What types of relationships will I be building in this role?

You will build relationships with cross-functional teams in EMEIA to drive education about Apple Pay and Wallet programs, products, and offerings to new and existing consumers.

Will I be working with teams in different regions?

Yes, you will work with both internal marketing teams in EMEIA and WW, including US-based teams, to develop lifecycle marketing strategies and campaign communications.

What kind of skills are required for this position?

Required skills include experience driving partner marketing activities, building relationships with business partners, understanding product marketing, and the ability to turn complex data into actionable insights.

Are there any preferred qualifications for applicants?

Yes, preferred qualifications include prior experience in financial products or services, outstanding organizational skills, excellent communication and presentation skills, attention to detail, and fluency in English with additional European languages being desirable.

Is travel required for this role?

Yes, travel within EMEIA may be required as needed.

What is the company culture like at Apple?

Apple values diversity and collaboration, encouraging individual imaginations to come together to create innovative products and services that positively impact lives.

Is this position open to candidates with criminal backgrounds?

Yes, Apple will consider all qualified applicants with criminal backgrounds in a manner consistent with applicable law.

Does Apple provide reasonable accommodations for applicants with disabilities?

Yes, Apple is committed to working with applicants to make any reasonable accommodations as a registered Disability Confident employer.

What kind of analysis will I be responsible for in this role?

You will be responsible for analyzing performance metrics and the success of creative and campaigns across various channels and programs.

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Apple

Technology
Industry
10,001+
Employees
1976
Founded Year

Mission & Purpose

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity.