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Digital Performance & Insights Analyst

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CHANEL

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You should be collaborative, highly skilled in digital analytics, numerate with data accuracy, e-commerce savvy, proactive, and possess strong presentation skills.
  • You will drive site improvements, lead UX testing, manage SEO strategies, enhance analytics reporting, and collaborate across teams to optimize digital performance in luxury Fragrance & Beauty.

Requirements

  • An approachable, collaborative and team focused approach
  • Advanced skills in Digital analytics, Data and Insights
  • A strong track record in an Insight role, preferably within Digital and/or experimentation
  • Highly numerate with a high standard of accuracy with data and commercial awareness
  • Advanced e-commerce & User Experience knowledge
  • A proactive and analytical approach and a passion for data and digital experience
  • Strong presentation & PowerPoint skills

Responsibilities

  • Drive Continuous Improvement on Chanel.com
  • Lead digital performance initiatives to elevate site experience, acquisition performance, and data-driven capabilities, positioning Chanel.com as a benchmark in luxury Fragrance & Beauty.
  • Lead the User Experience Testing Program:
  • Define testing roadmaps and experimentation strategies.
  • Execute A/B tests across global, regional, and local frameworks.
  • Translate insights from tests into permanent site enhancements.
  • Collaborate with Digital UX Development teams to ensure experiments improve key performance metrics.
  • Advance SEO and GEO optimization, with a focus on continuous evolution.
  • Manage the relationship with the SEO lead.
  • Integrate emerging AI capabilities to enhance SEO, GEO, and Paid Media performance.
  • Utilize new insight tools to monitor and report on the brand’s presence and performance in the AI landscape.
  • Work with cross-functional teams and agency to optimise F&B Affiliate program.
  • Drive the performance landscape in alignment with the evolving future of Search.
  • Ensure exceptional delivery across agency workstreams.
  • Own the evolution of data and reporting, overseeing continuous improvement of BI and GA (Google Analytics) reporting, as well as the adoption of advanced analytics tools.
  • Support innovation initiatives across Data, Traffic, and Personalisation.
  • Maximize value from existing contracts, ensuring alignment with Digital ambitions.

FAQs

What is the location for the Digital Performance & Insights Analyst position?

The position is located at the CHANEL Head office in London.

Who will the Digital Performance & Insights Analyst report to?

The analyst will report to the Senior Ecommerce Manager.

Is this position full-time or part-time?

This position is permanent and full-time.

What is the main responsibility of the Digital Performance & Insights Analyst?

The main responsibility is to drive digital performance and growth across Chanel.com and deliver actionable insights to inform and elevate the business strategy.

What kind of experience is required for this role?

A strong track record in an insight role, preferably within digital and/or experimentation, along with advanced skills in digital analytics, data, and insights is required.

Will the role involve working with other teams?

Yes, the role will involve close partnership and collaboration with local, regional, and global teams.

What tools will the Digital Performance & Insights Analyst manage?

The analyst will manage digital analytics tools, processes, and programmes to ensure data informs future growth across e-commerce and digital functions.

What key areas will the analyst focus on?

The key areas include user experience and experimentation, traffic acquisition and SEO, performance and search evolution, analytics and reporting, and innovation and value optimization.

What kind of innovations is the role expected to support?

The role is expected to support innovation initiatives across data, traffic, and personalization, particularly integrating emerging AI capabilities to enhance performance.

What employee benefits does CHANEL offer?

CHANEL offers physical, financial, and mental wellbeing benefits, including private medical insurance, pensions, life assurance, retail discounts, and employee assistance programmes.

What is the company’s stance on inclusivity?

CHANEL focuses on creating an inclusive culture that nurtures personal growth and values the diversity, complementarity, and effectiveness of teams.

Is there an opportunity for professional growth within the role?

Yes, the role offers the opportunity to work in an energising and ambitious team, with various responsibilities that encourage collaboration and professional growth.

Retail & Consumer Goods
Industry
10,001+
Employees
1910
Founded Year

Mission & Purpose

Chanel is a renowned luxury brand that specialises in haute couture, ready-to-wear clothing, handbags, perfumes, cosmetics, and accessories. The company strives to create timeless, elegant, and innovative products that reflect the essence of French luxury and sophistication. Chanel's overarching aim is to inspire and empower individuals by providing high-quality, beautifully crafted items that enhance personal style and self-expression while maintaining an enduring legacy in the fashion and beauty industries.