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Digital Retail & E-Commerce Manager

  • Job
    Full-time
    Senior Level
  • Customer Relations
  • London
    Remote

AI generated summary

  • You should be entrepreneurial, innovative, and results-driven with strong analytical skills, e-commerce expertise, excellent interpersonal abilities, and a passion for luxury and digital trends.
  • You will drive website traffic, manage paid search and SEO, analyze sales data, oversee logistics, enhance client experience, and support marketing strategies to boost digital engagement.

Requirements

  • * Entrepreneurial, results driven, self-driven, clear communication, proactive, innovative
  • * Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
  • * Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends.
  • * Experience in brand lead digital marketing, Paid Search & SEO
  • * Knowledgeable on how to measure an e-commerce business, ability to synthesing actionable insights
  • * Strong analytical skill set, able to find the story in big data
  • * Expertise in Google Analytics and Content Square
  • * Excel skills are key
  • * Focus on Client Experience
  • * Thrives in high performance environments, with a joyful team spirit
  • * People management experience

Responsibilities

  • Driving quality traffic to the website through Search & CRM
  • Management of Paid Search. Working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches. Providing agency with KPI targets & optimising on a weekly basis
  • Strategically optimising paid search shopping feeds with agency support through title optimisation and custom labels
  • Development of SEO strategy & optimisation to maximise organic visibility within Google & Bing
  • Support email marketing strategy aligned to central & local needs, targeting & segmenting, support with planning and AB testing
  • Support the team to build & send CRM marketing emails
  • Support weekly & monthly trade analytics to derive opportunities & actions using sales data & google analytics
  • Ad-hoc analytics when needed to support business priorities, use of Content Square to articulate client experience, and e-commerce analytics to report on delivery methods
  • Support Client Services with sales analysis and insights to direct attention to opportunities
  • Reporting & actions synthesised to clearly communicate performance & actions to wider retail business
  • Forecasting digital revenue based on historic data, current trend and plans
  • Play a key role in overseeing operations projects & management of user experience testing
  • Mange order fulfilment delays and tracking, liaising directly with warehouse and our Client Services teams to ensure correct communications to clients
  • Work with local teams to ensure correct commercial cut-off dates communicated to clients, and met by logistics partners
  • Manage relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring high level of client experience
  • Ownership of last mile delivery proposition, managing roll out throughout the UK market, perfecting the client experience and performance. Adding best in class services and personalization for high value clients.
  • Play a key role in animating our Digital Ambassador retail community, partnering with the stores to ensure optimised and aligned client experience
  • Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programs to drive an omnichannel mindset and digital adoption.
  • Implement drive to store initiatives, including events, pop-ups and clienteling appointments
  • Ownership of third party digital presence, ensuring an elevated and brand lead experience to drive engagement to the brand with drive to store KPIs.
  • Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms.
  • Developing third party presence to introduce new innovative partnerships

FAQs

What are the primary responsibilities of the Digital Retail & E-Commerce Manager?

The primary responsibilities include managing end-to-end e-commerce experience, driving digital marketing efforts, analyzing data for insights, overseeing operations projects, managing logistics partnerships, and collaborating with various teams to enhance the omnichannel client experience.

What qualifications and experience are required for this role?

The ideal candidate should have experience in brand-led digital marketing, particularly in Paid Search and SEO, along with strong analytical skills, proficiency in Google Analytics and Content Square, and a passion for luxury and digital innovation.

Is prior people management experience necessary for this position?

Yes, the role requires people management experience, as the Digital Retail & E-Commerce Manager will have one direct report and work within a team of four.

What type of work environment can I expect?

You can expect a dynamic and innovation-driven work environment focused on delivering meaningful results at a fast pace while fostering collaboration with multi-functional teams.

How will performance be measured in this role?

Performance will be measured through various metrics including digital revenue forecasting, website traffic acquisition, campaign results from digital marketing efforts, and overall client experience in the e-commerce space.

What is the focus in terms of client experience?

The focus is on providing a best-in-class omnichannel experience, ensuring seamless interactions across the website, app, Client Services, and in-store experiences, while also enhancing personalization for high-value clients.

Will there be opportunities for collaboration with teams in other locations?

Yes, the role involves partnering closely with Client Services based in Brussels and digital teams in Paris, as well as collaborating with local teams in the UK, South Africa, and Ireland.

Are there opportunities for professional development in this role?

Yes, the role includes responsibilities such as presenting digital topics to retail teams and participating in programs aimed at driving an omnichannel mindset and digital adoption, which can contribute to professional development.

Is a background in logistics necessary for this role?

While not mandatory, having knowledge of logistics and order fulfilment processes will be advantageous, as the role involves managing relationships with logistics partners and overseeing delivery experiences.

What kind of marketing strategies will I be involved in?

You will be involved in developing strategies for digital marketing, including paid search, SEO, email marketing, and CRM, aligned with both central and local needs to maximize brand visibility and engagement.

Fashion & Arts
Industry
10,001+
Employees
1854
Founded Year

Mission & Purpose

For more than 150 years, men and women at Louis Vuitton have shared the same spirit of excellence and passion, reaffirming their expertise every day, the world over. With us, every career is a journey, filled with excitement and challenge, desire and daring. There is no better way to reveal your potential. Explore, develop, innovate, create... Every journey is unique. Today, Louis Vuitton invites you to discover your own.