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Director of Marketing

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Lippert

Dec 22

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Elkhart

AI generated summary

  • You need 10+ years in marketing, a Bachelor's (MBA preferred), brand development experience, strong leadership, analytical skills, and digital marketing knowledge. Travel required.
  • You will manage marketing strategies, collaborate with teams, communicate with stakeholders, oversee product launches, and ensure transparency in all marketing activities across OEM markets.

Requirements

  • At least 10 prior years of marketing experience is required.
  • This role requires at least 10 years of experience in Marketing.
  • Bachelor's Degree in business, Marketing or a related field, Preferred MBA + 10+ years of experience in marketing
  • Prior experience in brand development
  • MBA or master’s degree in marketing a plus
  • Experience working with outside sales
  • Strong leadership and team development qualities
  • Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
  • Ability to thrive in a large organization
  • Excellent analytical and project management skills
  • Ability to speak in front of groups as it relates to marketing, communications and PR activities
  • In-depth knowledge of current digital marketing technologies and techniques
  • Advanced ability to drive creativity and innovation
  • Strong presentation and communication skills
  • Some travel required
  • Must be legally authorized to work in the United States.

Responsibilities

  • The OEM Marketing Group’s main responsibilities are to attract OEM interest in Lippert’s new and core products as well as promote Lippert’s role in the RV community and beyond as a preeminent employer and an innovative thought-leader through effective marketing campaigns, brand promotion and customer partnerships.
  • Lippert’s North American OEM business spans (to date) four different markets; RV, Marine, Building and Transportation Products. No one person can effectively manage all four of these markets, so a strong team of marketing directors and marketing managers will help manage each segment.
  • The Director of Marketing is ultimately responsible for the success of Lippert’s OEM businesses from a marketing standpoint.
  • The Director of Marketing will need to work directly with other marketing department heads on marketing plans, product launches, digital initiatives, event management and social media tactics.
  • The cornerstones of the Director of Marketing’s skill set are communication and executive reporting skills.
  • Transparency is key in this role.
  • The Director of Marketing must be able to communicate all activities effectively and clearly to the major stakeholders of the North American OEM Group including the Group President, the SVP of Sales, and the CEO.
  • In order for the Director to be up to speed with the latest and greatest new and upcoming products, they will need to be in constant communication with the VP of Innovation as well as the engineering leads for the different segments of the OEM business.

FAQs

What is the main responsibility of the Director of Marketing for the North American OEM Group?

The main responsibility of the Director of Marketing is to develop strategic plans and partnerships for Lippert’s OEM businesses across several markets, including RV, Marine, Building, and Transportation Products.

How many years of marketing experience are required for this position?

At least 10 years of marketing experience is required for this position.

What type of educational background is preferred for this role?

A Bachelor's Degree in business, Marketing, or a related field is required, and an MBA or master's degree in marketing is preferred.

Is previous experience in brand development necessary?

Yes, prior experience in brand development is required for this position.

What skills are essential for the Director of Marketing?

Essential skills include strong leadership, analytical and project management skills, excellent communication and presentation skills, and the ability to thrive in a fast-paced environment.

Will this position require travel?

Yes, travel will be required, accounting for approximately 30% of the role.

What is the expected work environment for this role?

The Director of Marketing will primarily work indoors in an office environment, with some requirements for travel and collaboration with other teams.

Does Lippert offer benefits to its employees?

Yes, Lippert offers comprehensive benefits including medical, dental, vision, a 401k with employer match, vacation, and more.

What is the significance of transparency in this role?

Transparency is key in this role as the Director of Marketing must effectively communicate all activities to major stakeholders, including the Group President, the SVP of Sales, and the CEO.

What is the supervisory responsibility of this role?

This role will have supervisory responsibility over a team of marketing professionals, including marketing directors and managers, content creators, and social media specialists.

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Lippert

Whenever, wherever, we make your experience better.

Automotive
Industry
10,001+
Employees
1956
Founded Year

Mission & Purpose

Whether you're on the road or on the water, we supply premium RV, automotive, and marine products designed to enhance your fun. Our team is committed to always thinking about your next journey — pushing the possibilities of our products and services, all to better your time spent outdoors, whenever, wherever, for years to come.