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Director of Product Strategy

  • Job
    Full-time
    Expert Level
  • Design
    Product
  • London

AI generated summary

  • You need senior product experience, a track record in growth, pricing strategy expertise, portfolio management skills, and strong communication and leadership abilities.
  • You will lead product strategy, drive new development, conduct market research, optimize pricing, manage the product team, and collaborate cross-functionally to meet commercial objectives.

Requirements

  • Proven experience in a senior product or commercial role, ideally in a consumer-focused brand or business.
  • Strong track record of delivering growth through strategic product development.
  • Commercially sharp with deep understanding of pricing strategy, product economics, and market positioning.
  • Confident working with creative and technical teams to bring new products to market.
  • Skilled in portfolio and range management, with a customer- and data-driven mindset.
  • Excellent communication, leadership, and stakeholder management skills.
  • Comfortable balancing creative vision with commercial realities.

Responsibilities

  • Define and lead the end-to-end product strategy, aligning with overarching business objectives.
  • Identify and set 3–5 key commercial priorities to drive growth, improve margin, and strengthen brand positioning, reviewing annually.
  • Conduct market research and competitor analysis to identify customer needs, category trends, and emerging opportunities.
  • Translate insights into a clear, actionable product roadmap that supports short and long-term growth.
  • Lead the evaluation and refinement of go-to-market strategies, ensuring alignment with product positioning, customer needs, and commercial objectives.
  • Collaborate closely with Sales Director, Creative Director, Design Director Marketing Director and Finance Director roles to develop and deliver new products that balance aesthetic vision, customer relevance, and commercial viability.
  • Ensure product briefs are clear, customer-focused, and aligned with brand and design intent.
  • Drive new product development from concept through to launch, ensuring timelines, cost targets, and quality standards are met.
  • Own the product portfolio strategy, ensuring the right balance of range depth, breadth, and differentiation.
  • Guide product selection, assortment planning, and lifecycle management to optimize commercial performance and brand coherence.
  • Support the team in managing range structure and customer options, ensuring clarity, consistency, and relevance across categories.
  • Work in collaboration with Finance team to review product life cycle and recommend ways to extend or reenergise for longer life.
  • Lead the development of a pricing strategy that is both competitive and margin compelling.
  • Regularly review product performance, pricing architecture, and category contribution to ensure commercial objectives are being met.
  • Build, lead, and mentor a high-performing product team, fostering a culture of accountability, creativity, and commercial focus.
  • Work cross-functionally with Marketing, Sales, Finance, Design, and Engineering to align on product goals and deliver seamless execution.
  • Champion a collaborative and customer-centric approach to product development and go-to-market planning.
  • Manage product management team.

FAQs

What is the primary purpose of the Director of Product Strategy role?

The primary purpose is to lead the development and execution of NaughtOne's product strategy, focusing on driving commercial growth through data-led decision-making and creative collaboration.

Where is this position based?

This is a global position that can be based out of Yorkshire, London, or Michigan, USA.

What are the key responsibilities of the Director of Product Strategy?

Key responsibilities include defining and leading the end-to-end product strategy, conducting market research, managing cross-functional product development, overseeing portfolio management, and leading team collaboration.

What kind of team will the Director of Product Strategy lead?

The Director will build, lead, and mentor a high-performing product team, fostering a culture of accountability, creativity, and commercial focus.

What level of experience is required for this role?

Proven experience in a senior product or commercial role, ideally in a consumer-focused brand or business, is required.

What core competencies should candidates possess?

Candidates should have a strong track record of delivering growth through product development, a deep understanding of pricing strategy and product economics, excellent communication and leadership skills, and the ability to balance creative vision with commercial realities.

How does NaughtOne approach sustainability?

NaughtOne deeply cares about sustainability and continually seeks ways to enhance its impact, pursuing actions that align with their values rather than solely for business benefits.

What is the company's culture like?

NaughtOne fosters a down-to-earth, friendly, and honest culture that values curiosity, collaboration, and individual diversity, allowing employees to bring their whole selves to work.

Who does the Director of Product Strategy report to?

The Director of Product Strategy reports to the Managing Director (MD).

Are there opportunities for professional development within this role?

Yes, the role provides opportunities for professional development through mentorship, collaboration with cross-functional teams, and hands-on involvement in high-level strategy and product development.

Redefining modern for the 21st century.

Engineering & Construction
Industry
10,001+
Employees

Mission & Purpose

MillerKnoll is a global collective of dynamic brands that design and manufacture modern furniture and interior solutions for workplaces, homes, and public spaces. The company focuses on creating innovative, high-quality products that enhance living and working environments, blending form, function, and sustainability. MillerKnoll’s ultimate mission is to design the world we live in for the better, with an emphasis on responsible production and impactful design. Their purpose is to inspire people through thoughtfully crafted spaces that foster creativity, comfort, and connection.