Esports & Gaming Marketing Manager

Red Bull

Nov 1, 2024

Applications are closed

Job
Full-time
Senior Level
Marketing
Sports & Fitness
London

Requirements

Previous experience working in an esports or gaming marketing role, with a focus on project management, marketing strategy, event production, talent management, and community building.
An understanding of the UK gaming environment and where Red Bull can be a part of it.
Experience in developing and implementing marketing activities to make an impact on brand awareness, brand preference, and product purchase/consumption.
Deep knowledge of and passion for live events, marketing, and media.
Scene-connected – knows the esports and gaming landscape in the UK and has a strong network.
An understanding of brands and how they operate.
Excellent relationship-building skills and calm under pressure.
A strategic thinker who uses initiative and takes ownership of projects.
A creative mind with a track record of putting new ideas into practice and assessing results.
Strong project management skills.
Expertise in key elements of event production.
Skilled in working with players and understanding how to leverage their communities for marketing projects and initiatives.
Ability to lead and influence multiple stakeholders.
Organised and adaptable.
Experience in commercial negotiation and contracts.
Strong affinity with the brand.

Responsibilities

Working with the Global Gaming team and the UK Marketing team to build and implement our long-term 360-degree gaming marketing strategy in the UK, meeting key strategic priorities, developing new ideas and targets annually, and presenting annual project plans to lead internal stakeholders. Define Key Performance Indicators for projects and activities aligned with our UK marketing strategy to ensure we deliver a successful return on the investment we make in this area.
Own project management of activities with players and events, from team kick-offs, ideation, and development, through planning and delivery, to final execution and assessment. Own and support pillars of the gaming and esports event and athlete programs, delivering our key branded events, third-party events, general gaming opportunities, grassroots projects. Manage our branded and supported players, and increase the visibility of product consumption, ensuring they already know, love, and consume Red Bull and are the right ambassadors for our brand.
Support the Red Bull Gaming Sphere as a training, broadcasting, content, commercial, and events space.
Build a locally relevant network of gamers, influencers, co-creators, third-party organisations, and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK. Support the esports and gaming strategy of Red Bull UK, ensuring that we give wings to a wide array of community esports activations in our venue and increase our product availability and consumption within the gaming scene. Ensure that we continue to support and maintain relationships with key third-party gaming events across the UK, with a particular focus on mainstream gaming opportunities and large events.
Grow a network within gaming with venues and organisations that we can work with to widen our product distribution. Lead a national product seeding program, ensuring that gaming athletes and influencers within multiple gaming scenes understand the benefits of our product, consume Red Bull cans in key moments of need, and act as brand/product ambassadors.
Working with the Red Bull Media Network to ensure we grow reach, brand preference, and product consideration by delivering innovative, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels. Ideating and advancing content formats and ideas for existing projects, such as Red Bull Home Ground and Red Bull Kumite, in addition to ideating and activating content for contracted Red Bull players within our UK portfolio.

FAQs

What is the primary focus of the Esports & Gaming Marketing Manager role?

The primary focus is to develop and support marketing activities to reach 18-24-year-old consumers in the UK, promoting the Red Bull brand and increasing consumption of Red Bull Energy Drink.

Where is the Esports & Gaming Marketing Manager position based?

The position is based in London, UK.

What types of activities will the Esports & Gaming Marketing Manager oversee?

The manager will oversee activities related to players, events, community building, and activation strategies for Red Bull Gaming, including the management of branded events and third-party collaborations.

Will I be involved in project management for gaming events?

Yes, the role includes owning project management for various activities involving players and events, from planning and delivery to execution and assessment.

Are there opportunities to work with influencers and content creators?

Yes, the manager will build a network of gamers, influencers, co-creators, and organizations to drive Red Bull support within the gaming community.

What experience is required for this role?

Candidates should have previous experience in esports or gaming marketing, particularly in project management, marketing strategy, event production, talent management, and community building.

Is knowledge of the UK gaming environment necessary?

Yes, an understanding of the UK gaming landscape and how Red Bull can connect with it is essential for this role.

Will I be responsible for content creation?

Yes, the role involves working with the Red Bull Media Network to ideate and advance content ideas that achieve engagement and viewership.

Are relationship-building skills important for this position?

Yes, excellent relationship-building skills are critical, as the manager will need to collaborate with various stakeholders and build strong connections within the esports and gaming community.

Does the role include commercial negotiation responsibilities?

Yes, experience in commercial negotiation and contracts is part of the required skill set for this position.

How does Red Bull promote diversity in the workplace?

Red Bull values a diverse workforce that allows individuals the freedom and responsibility to realize their ideas and seize opportunities, making decisions based on experience, skills, potential, and talent.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods

Industry

10,001+

Employees

1987

Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.