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Europe Marketing Lead, Apple Music & Podcasts

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Apple

2mo ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You have senior-level experience in music or content marketing, strong leadership skills, a deep understanding of the European audio landscape, and exceptional stakeholder management abilities.
  • You will lead European marketing strategies for Apple Music and Podcasts, manage a team, develop marketing plans, drive brand activations, secure partnerships, and oversee integrated campaigns and social strategies.

Requirements

  • Demonstrable experience in music, audio, entertainment or content marketing, with a demonstrable track record at a senior level
  • Deep understanding of the European music and audio landscape, including the creator economy, social and digital platforms, and emerging content trends across key markets
  • Proven experience building and executing European or multi-market marketing strategies, with the cultural intelligence to adapt approaches across different audiences
  • Strong leadership and people management experience, with the ability to develop talent and lead through influence in a matrixed organisation
  • Track record of delivering high-impact, culturally resonant campaigns and brand partnerships at scale
  • Proven ability to pitch for and manage significant marketing budgets, with a rigorous approach to ROI and measurement
  • Exceptional stakeholder management skills, with the ability to operate effectively across international teams and senior leadership
  • Experience marketing subscription services, with an understanding of full-funnel growth strategy from awareness through to acquisition and retention
  • Strong European network across music, media, publishing and entertainment, with experience spanning business development and marketing partnerships
  • Experience leading agency partnerships across creative, PR and social disciplines
  • Skilled in analysing and communicating results clearly to senior and executive audiences
  • Outstanding project management capability, able to balance multiple markets and priorities simultaneously
  • Passion for and understanding of Apple's brand, products and services, notably Apple Music and Podcasts
  • Proficiency in English; additional European language skills an advantage

Responsibilities

  • Own the European marketing strategy for Apple Music and Podcasts, defining regional priorities and driving execution.
  • Lead and develop a small team, with one direct report in the UK and dotted line responsibility for marketing leads in Germany and France.
  • Build and deliver full-funnel annual marketing plans for each key market, balancing global direction with local cultural nuance, across awareness, consideration and conversion.
  • Champion upper-funnel brand building and culture-defining marketing, identifying and executing bold, high-impact activations that place Apple Music and Podcasts at the centre of European cultural moments.
  • Drive product-led storytelling, ensuring Apple Music and Podcasts' product features are positioned compellingly and consistently across all European market activity.
  • Develop and own a European content, distribution and partner strategy, identifying and securing high-value partnerships that drive awareness, credibility and audience growth.
  • Pitch for and secure budget for European and local market initiatives, presenting plans and results to global senior leadership.
  • Influence global marketing strategy by providing European insights, audience data and market expertise.
  • Work cross-functionally across multiple international stakeholders (including editorial, business, marketing, and PR teams) to elevate Apple Music priorities, build locally relevant campaigns, and serve as a spokesperson for local needs.
  • Collaborate with Apple Marketing on integrated campaigns, ensuring music and audio are central to the story where relevant.
  • Oversee the social and creator strategy for Europe, including agency and creator partner management across markets.
  • Remain hands-on with key projects from brief to delivery, maintaining high standards of execution across the region.

FAQs

What is the primary responsibility of the Europe Marketing Lead for Apple Music and Podcasts?

The primary responsibility is to own the European marketing strategy for Apple Music and Podcasts, defining regional priorities and driving execution across key markets.

In which location is the Europe Marketing Lead position based?

The position is based in the UK.

What key markets will the Europe Marketing Lead focus on?

The key markets include the UK, France, and Germany, with responsibility spanning all of Europe.

What type of marketing strategy does this role encompass?

This role encompasses a full-funnel annual marketing strategy that includes awareness, consideration, and conversion, balancing global direction with local cultural nuance.

What kind of team will the Europe Marketing Lead manage?

The Europe Marketing Lead will manage a small high-performing team, with one direct report in the UK and dotted line responsibility for marketing leads in Germany and France.

What is the expected experience level for candidates applying for this position?

Candidates should have demonstrable experience in music, audio, entertainment, or content marketing at a senior level, along with a track record of executing successful marketing strategies.

Are there any preferred qualifications for this role?

Yes, preferred qualifications include experience marketing subscription services, a strong European network in music, media, publishing, and entertainment, and experience leading agency partnerships.

What skills are required for successful stakeholder management in this role?

Exceptional stakeholder management skills are required, including the ability to operate effectively across international teams and senior leadership.

Is proficiency in languages other than English an advantage for this position?

Yes, additional European language skills are seen as an advantage.

What is the approach to diversity and inclusion at Apple?

Apple is committed to treating all applicants fairly and equally and believes in drawing on differences in experiences and perspectives to create products that serve everyone.

Will there be opportunities for professional development and talent management in this position?

Yes, the role includes the responsibility to develop talent and lead through influence within a matrixed organization.

What is the commitment of Apple regarding accessibility in the workplace?

Apple believes accessibility is a fundamental human right and is committed to ensuring that its culture, benefits, and digital tools reflect this belief.

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Apple

Technology
Industry
10,001+
Employees
1976
Founded Year

Mission & Purpose

We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity.