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KERING EYEWEAR E-Commerce Trade Marketing Specialist

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Kering

Jan 15, 2025

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Milan
  • Quick Apply

AI generated summary

  • You need a Master's in marketing, 1-2 years' relevant experience, skills in Excel and PowerPoint, and fluency in English and Italian. Be dynamic, proactive, and a strong team player.
  • You will develop e-trade marketing plans, create marketing materials, collaborate with e-retailers, monitor campaigns, manage budgets, and support sales activities and reporting.

Requirements

  • Master’s degree in marketing or similar
  • 1 - 2 years of experience in similar roles in a fast-paced environment
  • With Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories
  • Advanced skills in Excel and Power Point
  • Fluent in English and Italian
  • Dynamic, proactive, flexible, curious, committed to teamwork

Responsibilities

  • Support the development and implementation of e-trade marketing plans within the Fashion E-tailers channel in accordance with the channel marketing strategy, HQ guidelines and Brand strategy.
  • Participate in the creative process for the communication of new launches, product/capsule exclusives and collaborations.
  • Support the creation of detailed 360° marketing presentations for internal and external stakeholders.
  • Collaborate with e-retailers and HQ teams to provide the necessary materials and tools with the aim of co-creating digital content to ensure the success of online campaigns.
  • Develop guidelines for Fashion E-tailers in collaboration with HQ teams.
  • Monitor KE brands‘ and competitors’ activities, ongoing campaigns, their progress and analyze post-campaign results.
  • PO creation and budget monitoring support for all e-trade activities.
  • Compiling and monitoring trade marketing reporting files (Trade Marketing Briefs, Monthly Reports, Visibility Reports, Sell-out Analysis, Business Reviews).
  • Supporting the organization of sales campaigns and customer meetings.

FAQs

What is the location of the E-Commerce Trade Marketing Specialist position?

The position is based in Milan at Kering Eyewear's headquarters.

What is the main focus of the E-Commerce Trade Marketing Specialist role?

The main focus is to support the development and implementation of e-trade marketing plans within the Fashion E-tailers channel, ensuring alignment with channel marketing strategy and brand guidelines.

What qualifications are required for the E-Commerce Trade Marketing Specialist position?

A Master’s degree in marketing or a similar field is required, along with 1-2 years of experience in similar roles in a fast-paced environment.

Is experience in specific industries preferred for this role?

Yes, experience in eyewear, watch & jewellery, beauty & cosmetics, fashion, or accessories is preferred.

What skills are necessary for the E-Commerce Trade Marketing Specialist role?

Advanced skills in Excel and PowerPoint are necessary, along with fluency in English and Italian.

What attributes should candidates possess for this position?

Candidates should be dynamic, proactive, flexible, curious, and committed to teamwork.

What type of marketing materials will the Specialist be responsible for creating?

The Specialist will support the creation of detailed 360° marketing presentations for internal and external stakeholders and the development of guidelines for Fashion E-tailers.

Are there opportunities for professional development within Kering Eyewear?

Yes, Kering Eyewear is committed to talent development and offers opportunities for learning and growth, including fostering internal mobility.

What is the start date for this position?

The start date for this position is February 1, 2025.

What type of employment is this position classified under?

This position is classified as a regular full-time job.

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Kering

Retail Luxury Goods and Jewelry

Retail & Consumer Goods
Industry
10,001+
Employees
1963
Founded Year

Mission & Purpose

Kering is a global luxury group based in the UK that operates a portfolio of iconic luxury fashion, accessories, and lifestyle brands. Their ultimate mission is to empower imagination and creativity while fostering sustainable and responsible growth within the luxury industry. Kering's purpose revolves around promoting innovation, craftsmanship, and artistic expression in the world of fashion and luxury goods, while also driving positive change in terms of environmental and social sustainability. Through their brands, Kering aims to offer exceptional products and experiences while leading the way towards more ethical and sustainable practices in the luxury sector.