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Marcom Manager

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Accor

Jan 15, 2025

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Pune

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 3-5 years of experience in marketing and communications, preferably in a corporate setting
  • Proven track record of developing and executing successful marketing campaigns
  • Strong proficiency in digital marketing tools, analytics platforms, and social media management
  • Excellent written and verbal communication skills with a passion for storytelling
  • Creative thinker with a strong eye for detail and ability to translate complex ideas into compelling content
  • Demonstrated experience in brand management and development
  • Strong organizational and project management skills, with the ability to handle multiple projects simultaneously
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Collaborative team player with the ability to work independently in a fast-paced environment
  • Proficiency in English; knowledge of additional languages is a plus
  • Familiarity with the local market in Pune and Indian business culture is advantageous

Responsibilities

  • Develop and implement integrated marketing and communication strategies aligned with organizational goals
  • Manage and optimize all digital marketing channels, including social media, email marketing, and content creation
  • Lead SEO and PPC campaigns to improve online visibility and drive website traffic
  • Collaborate with cross-functional teams to plan and execute marketing initiatives for products, services, and events
  • Analyze campaign performance and provide data-driven insights to inform future strategies
  • Oversee brand management and ensure consistency across all marketing materials and communications
  • Develop and maintain relationships with key stakeholders, including media partners and industry influencers
  • Create compelling content for various platforms, showcasing our products and services
  • Monitor industry trends and competitor activities to identify opportunities for growth and innovation

FAQs

What is the job title for this position?

The job title for this position is Marcom Manager.

Where is this position located?

This position is located in Pune, India.

What are the primary responsibilities of the Marcom Manager?

The primary responsibilities include developing and executing marketing strategies, managing digital marketing channels, leading SEO and PPC campaigns, and overseeing brand management, among others.

What qualifications are required for this role?

A Bachelor's degree in Marketing, Communications, or a related field and 3-5 years of experience in marketing and communications are required.

Is experience in a corporate setting preferred?

Yes, experience in a corporate setting is preferred.

What skills are essential for this position?

Essential skills include proficiency in digital marketing tools, excellent communication abilities, creativity, organizational skills, and an analytical mindset.

Is knowledge of additional languages beneficial for this role?

Yes, knowledge of additional languages is considered a plus.

Are there opportunities to collaborate with other teams?

Yes, collaboration with cross-functional teams is a key part of the role.

How important is data analysis in this position?

Data analysis is crucial, as the Marcom Manager needs to analyze campaign performance and provide data-driven insights for future strategies.

Does the job require familiarity with the local market?

Yes, familiarity with the local market in Pune and Indian business culture is advantageous.

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Accor

Travel & Leisure
Industry
10,001+
Employees

Mission & Purpose

Accor is a leading global hospitality group offering a diverse portfolio of over 5,300 hotels and residences across more than 110 countries. It encompasses a wide range of brands, from luxury to economy, such as Raffles, Fairmont, Sofitel, Novotel, and ibis. Accor is committed to providing exceptional guest experiences through innovative services and a strong focus on sustainability and community engagement. The company aims to create memorable stays while contributing positively to the environment and the communities where it operates.