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Marketing Lead

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Google

6d ago

  • Job
    Full-time
    Senior Level
  • Consulting
    Marketing
  • London

AI generated summary

  • You must have a Bachelor’s degree, 6 years in marketing, project management experience, and skills in collaborative relationships, analytics, and strong writing/presentation abilities.
  • You will localize global narratives, align with regional partners, advocate for EMEA needs, drive audience research, and manage reputation programs to build trust across markets.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.
  • Preferred qualifications:
  • Experience in consulting and working with behavioural marketing data.
  • Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
  • Experience in building collaborative relationships with a variety of teams and job functions including business development, product management, brand marketing, and external partners.
  • Experience with marketing and business operations, financial analytics, or similar.
  • Excellent project management, and writing/presentation skills.

Responsibilities

  • Adapt the global reputation framework into a high-impact EMEA roadmap, ensuring global narratives are localized to resonate with the region’s unique regulatory and cultural nuances.
  • Act as the primary Europe, Middle East, and Africa (EMEA) lead for Marketing, partnering closely with Public Policy, Comms, and Legal to align reputation efforts with the regional legislative landscape and local business priorities.
  • Serve as the bridge to Global counterparts, advocating for EMEA-specific needs in global planning sessions to ensure central strategies are viable for local execution.
  • Lead a regional research agenda to uncover audience insights across key EMEA markets, transforming these data points into go-to-market (GTM) plans and executive-level briefings.
  • Design and oversee multi-market reputation programs that build long-term trust with people, communities, and businesses, ensuring a consistent brand voice across European territories.

FAQs

What are the minimum qualifications for the Marketing Lead position?

The minimum qualifications include a Bachelor's degree or equivalent practical experience, 6 years of experience in marketing across one or more fields (such as growth, product marketing, brand marketing, or social), and experience managing cross-functional or cross-team projects.

What are the preferred qualifications for this role?

Preferred qualifications include experience in consulting and working with behavioral marketing data, experience in fields such as growth, product, brand, social, or partner marketing or research, and experience in building collaborative relationships across various teams and functions.

What responsibilities will I have as a Marketing Lead?

As a Marketing Lead, you will be responsible for adapting the global reputation framework into a high-impact EMEA roadmap, leading as the primary contact for Marketing in the EMEA region, advocating for EMEA-specific needs in global planning sessions, overseeing a regional research agenda, and designing multi-market reputation programs.

What skills are emphasized for this position?

The role emphasizes excellent project management, writing, and presentation skills, as well as the ability to work collaboratively with different teams.

Is experience with financial analytics important for this position?

Yes, experience in marketing and business operations, including financial analytics, is a preferred qualification for the Marketing Lead role.

What is the mission of YouTube Marketing as described in the job?

The mission of YouTube Marketing is to know the users and connect them to the magic of YouTube products and creators, shaping perceptions and inspiring engagement with the platform.

Will I be working closely with other departments?

Yes, the role requires partnering closely with Public Policy, Comms, and Legal teams, as well as advocating for EMEA-specific needs in collaboration with global counterparts.

Does Google support equal employment opportunities in this role?

Yes, Google is committed to being an equal opportunity workplace and an affirmative action employer, ensuring equal employment opportunities regardless of various factors such as race, gender, and disability status.

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Google

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.