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Marketing Manager - Media Planning, UK

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eBay

27d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • London

AI generated summary

  • You need a marketing degree, 4+ years in media/marketing, experience in paid campaigns, strong communication skills, analytical ability, and passion for media innovation.
  • You will develop multi-channel media strategies, collaborate on go-to-market plans, analyze campaign performance, manage media partnerships, and stay updated on market trends to drive business goals.

Requirements

  • Degree in Marketing, Media, or Business and 4+ years of experience in media or marketing communications.
  • Proven experience in developing and managing paid media campaigns for consumer brands across both digital and traditional channels; e-commerce or retail experience is a plus.
  • Strong understanding of full-funnel marketing — connecting upper-, mid-, and lower-funnel tactics to drive measurable business outcomes.
  • Excellent communication and stakeholder management skills, with the ability to influence and collaborate effectively across teams and external partners.
  • Analytical approach with confidence interpreting performance data, audience insights, and market research to guide decisions.
  • Curiosity and passion for media innovation, emerging technologies, and evolving consumer behaviours in the dynamic media landscape.

Responsibilities

  • Develop and deliver integrated, full-funnel paid media strategies across digital, social, video, search, programmatic, TV, OOH, and audio channels to drive awareness, engagement, and conversion.
  • Translate business goals into impactful, multi-channel media campaigns that balance creativity with data-driven optimization.
  • Collaborate with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans that connect storytelling with commercial results.
  • Analyze and report on campaign performance across awareness, engagement, and conversion metrics, turning insights into actionable recommendations for continuous improvement.
  • Lead and manage relationships with media agencies and partners to deliver best-in-class planning and execution while fostering innovation.
  • Stay informed on market trends, audience behaviours, and competitor activities to identify new opportunities that keep eBay relevant and ahead in the UK market.

FAQs

What is the primary responsibility of the Marketing Manager - Media Planning at eBay?

The primary responsibility is to develop and deliver integrated, full-funnel paid media strategies across various channels to drive awareness, engagement, and conversion for eBay in the UK.

What qualifications are required for this role?

Candidates should have a degree in Marketing, Media, or Business and at least 4+ years of experience in media or marketing communications.

Is experience in e-commerce or retail important for this position?

Yes, experience in developing and managing paid media campaigns for consumer brands, particularly in e-commerce or retail, is considered a plus.

What types of channels will the Marketing Manager work with?

The Marketing Manager will work across digital, social, video, search, programmatic, TV, out-of-home (OOH), and audio channels.

How will success be measured in this role?

Success will be measured through campaign performance metrics related to awareness, engagement, and conversion, with ongoing analysis and reporting to guide future decisions.

What personal qualities should candidates possess?

Candidates should demonstrate excellent communication and stakeholder management skills, an analytical approach with confidence in interpreting data, and a curiosity for media innovation and evolving consumer behaviors.

Will the Marketing Manager collaborate with other teams at eBay?

Yes, the role involves close collaboration with brand, category, and performance teams to ensure cohesive, insight-led go-to-market plans.

What is the work environment like for this role?

The role offers a supportive, growth-focused environment that fosters collaboration among passionate thinkers, innovators, and dreamers.

Is there a commitment to diversity and inclusion at eBay?

Yes, eBay is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

How can I request accommodation for the application process?

You can request accommodation by contacting eBay at talent@ebay.com, and they will make every effort to respond to your request as soon as possible.

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eBay

We connect people and build communities to create economic opportunity for all.

Technology
Industry
10,001+
Employees
1995
Founded Year

Mission & Purpose

eBay is a globally recognized e-commerce platform that has transformed the way people engage in online buying and selling. With a vast marketplace, eBay connects millions of buyers and sellers worldwide, providing them with a seamless and dynamic platform to trade a wide range of products. The platform empowers individuals and businesses to monetize their assets, expand their reach, and discover unique items. eBay is committed to fostering a sense of community, trust, and convenience, making it easier for entrepreneurs to succeed and customers to find exactly what they're looking for. As a leader in the e-commerce industry, eBay continues to shape the future of online trade, connecting people across borders, and driving economic opportunities on a global scale.