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Marketing Manager, YouTube Marketing

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Google

1mo ago

  • Job
    Full-time
    Senior Level
  • Government & Politics
    Marketing
  • London

AI generated summary

  • You need a bachelor's degree, 6 years in marketing, campaign management experience, strong insights and analysis skills, plus knowledge of creators and public policy topics.
  • You will drive marketing strategies, execute campaigns, analyze performance data, plan creator programs, and collaborate with cross-functional teams to enhance product adoption and engagement.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in marketing working across one or more marketing fields (i.e. product marketing, trade, social brand marketing).
  • Experience in end-to-end campaign management, including creative and media, with a focus on digital and social media.
  • Experience driving research, insights, and data analysis.
  • Experience managing cross-functional projects and stakeholders.
  • Preferred qualifications:
  • Experience working directly with creators and the creator economy.
  • Experience working on public policy and responsibility topics, including designing, developing, and executing marketing programs in collaboration with government or policy-focused organizations.
  • Experience running events and engaging with individuals and organizations, such as Keys Opinion Formers (KOFs) and creators.
  • Experience in performance or growth marketing, including proficiency in marketing analysis, metric analysis, measurement and experimentation to optimize campaign performance and drive incremental impact at scale.
  • Understanding of the political landscape and the ability to work with public policy teams to create and execute marketing strategies that protect brand reputation.

Responsibilities

  • Drive the go-to-market strategy for key products and features, executing innovative marketing campaigns to increase education, engagement, and product adoption. Help solve complex problems by understanding detailed insights and wider implications.
  • Act as a subject matter expert, knowing the latest industry trends and utilizing your comprehensive knowledge of YouTube's core products, user insights, and brand marketing strategy to influence stakeholders and partners.
  • Track, distill, and optimize the performance of campaign launches via data analysis and experimentation to ensure the greatest incremental impact for the creator ecosystem. Identify and propose new opportunities beyond your usual scope of expertise.
  • Plan and execute priority creator programs, campaigns and events, such as Creator Collectives and major UK cultural moment.
  • Collaborate with cross-functional partners, including Government Affairs and Public Policy (GAPP), to align resources and manage competing stakeholder interests.

FAQs

What qualifications are required for the Marketing Manager position?

The minimum qualifications include a Bachelor's degree or equivalent practical experience, 6 years of experience in marketing, end-to-end campaign management experience, data analysis skills, and cross-functional project management experience.

What are the preferred qualifications for this role?

Preferred qualifications include experience working with creators and the creator economy, public policy engagement experience, event management experience, performance or growth marketing experience, and an understanding of the political landscape.

What does the Marketing Manager on the UK YouTube Marketing team do?

This role supports the YouTube flywheel by engaging creators, driving creator marketing campaigns and responsibility initiatives, managing marketing campaigns and performance tracking, and collaborating with global and cross-functional teams.

What are the key responsibilities of this position?

Responsibilities include driving go-to-market strategies, acting as a subject matter expert, optimizing campaign performance through data analysis, planning and executing creator programs, and collaborating with cross-functional partners.

Is experience with data analysis important for this role?

Yes, experience in driving research, insights, and data analysis is essential for optimizing campaign performance and ensuring the greatest incremental impact.

Will the Marketing Manager collaborate with government entities?

Yes, the role involves collaborating with Government Affairs and Public Policy teams to align resources and manage competing stakeholder interests.

What types of campaigns will the Marketing Manager be responsible for?

The Marketing Manager will be responsible for driving creator marketing campaigns, responsibility initiatives, and executing campaigns related to UK cultural moments.

Does this position require extensive knowledge of YouTube's products?

Yes, the role requires comprehensive knowledge of YouTube's core products, user insights, and brand marketing strategy to influence stakeholders and partners effectively.

How does this role contribute to YouTube's mission?

This role helps form guiding principles for launching and growing YouTube's mission in the market by driving marketing outcomes and creating impact with partners and stakeholders.

Is Google committed to equal employment opportunities?

Yes, Google is committed to being an equal opportunity workplace and adheres to affirmative action policies regardless of various factors such as race, gender, and disability.

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Google

Technology
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10,001+
Employees
1998
Founded Year

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