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Retail Channel Marketing Specialist H/F - CDI

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Levi Strauss & Co.

Oct 14, 2024

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Paris
  • Quick Apply

AI generated summary

  • You should have a degree in marketing/communication, 5+ years in Trade/Channel Marketing, strong leadership skills, trend analysis ability, and fluent English. Cultural connection to youth is essential.
  • You will define channel marketing strategies, build seasonal activation plans, manage budgets, coordinate internal and external teams, and measure ROI for retail initiatives.

Requirements

  • Formation : diplôme universitaire ou équivalent, de préférence en marketing ou en communication
  • Expérience minimum de 5 ans en Trade ou Channel Marketing avec une excellente connaissance du fonctionnement Retail
  • Capacité à gérer une équipe, une agence, ou un projet de groupe et assurer une coordination parfaite entre toutes les parties prenantes
  • Capacité avérée à diriger de manière autonome des projets modérés à complexes (organisation, agilité et flexibilité)
  • Excellentes aptitudes à la communication et à la collaboration avec un très fort esprit d’équipe
  • Capacité à identifier les tendances de consommation et d'habillement futures et en cours de saison afin de créer une vision stratégique solide
  • Capacité à comprendre et à être culturellement connecté(e) à nos consommateurs avec un focus tout particulier sur les jeunes
  • Compréhension, analyse et maîtrise des chiffres.
  • Anglais courant : nous sommes une entreprise américaine et échangeons en anglais à l’oral et à l’écrit quotidiennement. La maîtrise d'autres langues est un plus.

Responsibilities

  • Définir la stratégie Channel Marketing pour le Retail (magasins en propre, franchisés et outlets) en alignement avec la stratégie globale et les objectifs commerciaux
  • Construire le plan d’activations saisonnier en collaboration avec les services cross-fonctionnels pour animer notre réseau de magasins en fonction des priorités business
  • Assurer un plan dédié pour notre magasin Flagship Levi’s® Champs-Elysées
  • Assurer les briefs et la coordination quotidiennes des partenaires externes (agences créatives, production, prestataires) pour exécuter le plan d’activation
  • Assurer les briefs des services internes concernés et de la force de vente pour engager les équipes et assurer un bon déroulé des activations.
  • Créer les outils de mesures et les bilans d’activations pour assurer un ROI en phase avec le plan financier
  • Gérer le budget annuel du service : projection budgétaire et suivi des facturations avec le support du service dédié
  • Co-Management d’un alternant en support sur le Channel Marketing Retail & Wholesale

FAQs

What is the role of a Retail Channel Marketing Specialist at Levi Strauss & Co.?

The Retail Channel Marketing Specialist is responsible for leading the marketing strategy and activation plan for retail stores to support traffic, enhance brand image, and provide engaging consumer experiences.

What are the main responsibilities of this position?

The main responsibilities include defining the channel marketing strategy, creating seasonal activation plans, managing the Flagship store, coordinating with external partners, engaging internal teams, measuring activation success, managing the annual budget, and co-managing an intern.

What qualifications are required for this role?

Candidates should have a university degree in marketing or communication, a minimum of 5 years of experience in Trade or Channel Marketing, and a solid understanding of retail operations.

Is prior experience in a management role necessary?

Yes, candidates should demonstrate the ability to manage teams, agencies, or group projects and ensure coordination among stakeholders.

What skills are essential for this position?

Essential skills include project management, excellent communication and collaboration, trend analysis in consumer behavior, cultural connection with consumers, and strong analytical skills.

What is the required language proficiency for this job?

Fluency in English is required, as daily communication occurs in English; proficiency in additional languages is a plus.

What is the work location for this position?

This position is located in Paris, France.

What are the working hours for this role?

The position is full-time.

Are there opportunities for growth within the company?

Yes, Levi Strauss & Co. values collaboration and diverse viewpoints, providing opportunities for employees to contribute and grow within the organization.

What is the company's stance on diversity and inclusion?

Levi Strauss & Co. promotes collaboration over competition and believes that diverse perspectives strengthen the organization, encouraging employees to be themselves.

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Levi Strauss & Co.

#LifeatLevi

Retail & Consumer Goods
Industry
10,001+
Employees
1853
Founded Year

Mission & Purpose

Levi Strauss & Co. is a renowned global apparel company that designs, manufactures, and markets a wide range of denim jeans and casual wear. With a rich history dating back to the 19th century, their ultimate mission is to create high-quality, innovative clothing that reflects individuality and self-expression while promoting sustainability and responsible business practices. They aim to empower people to express themselves through their unique products, while also striving to make a positive impact on society and the environment. Through their commitment to social responsibility and environmental stewardship, Levi Strauss & Co. seeks to contribute to a more sustainable and equitable world in the UK and across the globe.