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Retail Experiences Manager

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lululemon

3mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 5-10 years in visual space creation, strong leadership skills, retail activation experience, budget management, and awareness of marketing trends to elevate guest experiences.
  • You will develop in-store marketing plans, oversee activations, manage signage and budgets, analyze execution quality, lead a team, and ensure alignment with brand strategies.

Requirements

  • 5-10 years of relevant experience as a visual space creator and team manager, ideally for a premium, purpose-led, global business with a challenger brand mentality.
  • Demonstrable experience delivering impactful retail or experiential activations that elevate guest experience and drive results, while maintaining strong brand integrity.
  • People and team leadership.
  • Degree level education preferred.
  • Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.
  • Annual budget management – planning and accountability.
  • Lead, manage and develop a high-performing team.

Responsibilities

  • Develop in store marketing plans to powerfully deliver brand and product storytelling, remaining consistent with the overall creative direction and visual merchandising strategy.
  • Own the full lifecycle of in-store activations (briefing, creative planning, production and installation) maximising store real estate across windows, signage, lightboxes and digital screens.
  • Prepare and deliver compelling proposals, toolkits and VM guidelines that align and inspire cross-functional partners, leaders and retail teams ahead of each campaign launch.
  • Manage EMEA ISM calendar, working closely with the regional and global teams to ensure campaigns align across both regional channels and other regions.
  • Oversee the in-store signage programme, ensuring alignment with global strategies.
  • Partner with Store Design to ensure that existing and new stores are equipped with the right fixtures and touchpoints to deliver flawless activations.
  • Spend time in stores to evaluate execution quality, troubleshoot challenges, gather on-the-ground insights, and apply learnings to future campaigns.
  • Highly aware of in store marketing trends within the retail space, regularly attending tradeshows and visiting key retail spaces.
  • Lead, manage and develop a high-performing team.
  • Annual budget management – planning and accountability.

FAQs

What is the primary responsibility of the Retail Experiences Manager?

The primary responsibility of the Retail Experiences Manager is to lead the end-to-end delivery of global and regional retail campaigns in EMEA, translating creative concepts into high-impact in-store experiences.

What qualifications are required for this position?

Candidates should have 5-10 years of relevant experience as a visual space creator and team manager, ideally within a premium, purpose-led global business, as well as a degree level education preferred.

What kind of team will the Retail Experiences Manager be leading?

The Retail Experiences Manager will lead, manage, and develop a high-performing team.

Is experience in retail or experiential activations necessary for this role?

Yes, demonstrable experience delivering impactful retail or experiential activations that elevate guest experience and drive results is essential.

What skills are valued for this position?

Candidates who are creative problem solvers, obsessed with visual strategy, team-oriented, self-aware, curious, and passionate about personal development are highly valued.

What is the scope of the Retail Experiences Manager's budget management responsibilities?

The Retail Experiences Manager will be responsible for annual budget management, including planning and accountability.

How does this role interact with the Global ISM team and cross-functional stakeholders?

The Retail Experiences Manager partners closely with the Global ISM team and cross-functional stakeholders to ensure alignment between creative vision and in-market execution.

Will the Retail Experiences Manager be expected to spend time in stores?

Yes, the Retail Experiences Manager is expected to spend time in stores to evaluate execution quality, troubleshoot challenges, gather insights, and apply learnings to future campaigns.

What is important regarding in-store marketing trends for this role?

It is important for the Retail Experiences Manager to be highly aware of in-store marketing trends within the retail space, including regularly attending tradeshows and visiting key retail spaces.

Does the company value diversity in its hiring practices?

Yes, the company values difference and encourages individuals to embrace uniqueness.

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lululemon

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. https://corporate.lululemon.com/careers