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Senior Social Marketing Manager, YouTube Marketing, EMEA

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Google

8d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You need a Bachelor's degree, 9 years in social/influencer marketing, cross-functional experience, and familiarity with YouTube culture and strategy, plus expertise in data-driven campaigns and AI insights.
  • You will develop a long-term social strategy, manage creator relationships, oversee agencies and budgets, collaborate cross-functionally, and analyze campaign ROI using AI for efficiency.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience in social and influencer marketing.
  • Experience working cross-functionally with various stakeholders and teams.
  • Preferred qualifications:
  • Experience managing effective social and influencer marketing campaigns and integrated Go-To-Market plans with the ability to manage external agencies and vendor budgets effectively.
  • Experience driving industry leadership and data driven influencer marketing models, with the ability to drive innovation in space, including paid social boosting programs and data-driven influencer marketing programs.
  • Experience with social platform strategy and content production.
  • Experience leveraging AI to accelerate insights, strategy or operations.
  • Understanding of the YouTube ecosystem, creators, and culture.
  • Ability to work effectively in a cross-functional, matrixed global organization.

Responsibilities

  • Architect the long-term EMEA social and influencer roadmap, translating platform-specific expertise into high-level business cases for executive leadership, collaborating with the global team, and serving as the foundational pillar of integrated marketing across YouTube product areas.
  • Establish and manage the long-term strategic goal for social engagement with creators, building close relationships with creators and their Strategic Partner Managers (SPMs), and endorsement policy to ensure we maintain full Fair Trading Act (FTA) compliance.
  • Lead various social agencies to improve their daily output, oversee significant budgets and manage high-level vendor partnerships and sponsorships.
  • Collaborate with cross-functional partners and executive leaders to reach consensus on goals that benefit YouTube.
  • Supervise campaign Return on Investment (ROI) tracking and analysis, utilize AI and emerging technology to improve campaign operations and speed up operational efficiency and impact.

FAQs

What qualifications are required for the Senior Social Marketing Manager position?

Candidates must have a Bachelor's degree or equivalent practical experience and at least 9 years of experience in social and influencer marketing.

What are the preferred qualifications for this role?

Preferred qualifications include experience managing effective social and influencer marketing campaigns, driving data-driven influencer marketing models, social platform strategy, leveraging AI for insights, and an understanding of the YouTube ecosystem and culture.

Will I be working with external agencies or vendors?

Yes, the role involves managing external agencies and vendor budgets effectively as part of the responsibilities.

How important is experience in data-driven marketing for this role?

Experience in data-driven marketing is crucial, as the candidate will need to oversee campaign ROI tracking and utilize AI and emerging technologies to improve campaign operations.

Is knowledge of YouTube creators necessary for this position?

Yes, a solid understanding of the YouTube ecosystem, creators, and their culture is essential for building relationships with creators and ensuring effective marketing strategies.

Will I be part of a cross-functional team?

Yes, collaboration with various cross-functional partners and executive leaders is a significant aspect of this role.

Are there opportunities for innovation in this position?

Yes, the role encourages driving innovation in social and influencer marketing through strategic planning and the use of AI to enhance insights and operations.

How does this role contribute to Google's marketing efforts?

This position is integral to architecting long-term marketing strategies and ensuring campaigns align with Google’s mission of solving real-world problems through technology.

Is there a focus on compliance in the role?

Yes, the role involves maintaining compliance with endorsement policies and the Fair Trading Act (FTA) when engaging with creators.

Does Google provide equal employment opportunities?

Yes, Google is committed to equal employment opportunity and considers qualified applicants without discrimination based on various factors, including race, gender, and disability.

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Google

Technology
Industry
10,001+
Employees
1998
Founded Year

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