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Social Media Specialist

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Twilio

7d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • United Kingdom, +15
    Remote

AI generated summary

  • You have brand social management experience, express ideas concisely, think creatively, are organized, leverage data, use social tools like Sprout Social and Canva, build community, and enjoy fun.
  • You will create engaging content, manage social channels, execute campaigns, build community, collaborate on initiatives, analyze data, experiment with tactics, and support employee branding efforts.

Requirements

  • Required:
  • Has experience managing brand social.
  • Expresses complex thoughts or ideas in 100 characters or less.
  • Thinks outside of the box and presents ideas clearly.
  • Is organized and loves to take projects and run with them.
  • Uses data to tell a story and has proven success on social.
  • Experience using social management tools, including Sprout Social, Canva, Figma, EveryoneSocial.
  • Enjoys building community.
  • Likes to have fun.
  • Desired
  • Experience with live video, graphic design.

Responsibilities

  • In this role, you’ll:
  • Create compelling, on-brand content showcasing our customers, capabilities, and culture.
  • Manage our social channels including LinkedIn, Instagram, Facebook, X, and help us launch our TikTok.
  • Help execute our editorial calendar and campaigns.
  • Manage Twilio’s employee advocacy program, equipping our global and regional teams to share content.
  • Engage and build our community of technical developers, consumers, and business decision makers daily.
  • Collaborate with key company stakeholders on goals for campaigns, product releases, events, and other company-wide initiatives.
  • Contribute to Twilio’s mission of building the world’s leading customer engagement platform by showing what’s possible with it.
  • Create interesting, engaging content for our top executives.
  • Perform analysis and use data to prove our program is growing and our bets are paying off.
  • Constantly experiment and test new tactics to reach new audiences.
  • Partner with our Employee Brand team to help tell the stories of Twilions to external audiences.

FAQs

What is the primary role of the Social Media Specialist at Twilio?

The primary role of the Social Media Specialist is to build Twilio's community and increase brand awareness through original, compelling content that amplifies the brand and engages the audience.

What social media channels will the Social Media Specialist manage?

The Social Media Specialist will manage Twilio's social channels including LinkedIn, Instagram, Facebook, X (formerly Twitter), and will help launch TikTok.

Is there any unique application requirement for this position?

Yes, applicants are encouraged to submit a draft of a social media post or a haiku about what makes a social post go viral, along with their resume.

What qualifications are required for this role?

Required qualifications include experience managing brand social, the ability to express complex ideas in 100 characters or less, and proficiency in using social management tools like Sprout Social, Canva, Figma, and EveryoneSocial.

Are there any travel requirements for the Social Media Specialist position?

Yes, the role may require occasional travel to participate in project or team in-person meetings.

What kind of content will the Social Media Specialist be responsible for creating?

The Social Media Specialist will create on-brand content showcasing Twilio's customers, capabilities, culture, and stories of Twilions to external audiences.

What is Twilio's position on diversity and experience in hiring?

Twilio values diverse experiences and encourages applicants from all kinds of industries to apply, emphasizing that non-traditional career paths are welcome.

What benefits do Twilio employees receive?

Twilio offers competitive pay, generous time off, wellness leave, healthcare, a retirement savings program, and other benefits, which may vary by location.

What is the compensation range for this position?

The estimated pay range for this role varies by location, generally from $31.77/hour to $46.68/hour depending on geographic area.

How does Twilio approach its hiring process?

Twilio uses Artificial Intelligence to enhance efficiency in the hiring process, but all final hiring decisions are made by actual Twilio employees.

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Twilio

Build the future of communications.

Telecommunications
Industry
5001-10,000
Employees
2008
Founded Year

Mission & Purpose

Twilio’s mission is to unlock the imagination of builders. We are the customer layer for the internet, powering the most engaging interactions companies build for their customers. We provide simple tools that solve hard problems, delivered as a developer-first cloud platform with global reach and no shenanigans pricing.