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Strategic Program Manager-Marketing

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eBay

20d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • London

AI generated summary

  • You need experience in marketing program or project management, strong digital marketing knowledge, skills in creative process management, and the ability to handle multiple workstreams effectively.
  • You will manage global marketing campaigns, coordinate cross-functional teams, oversee creative workflows, ensure alignment, and improve processes for efficient program execution.

Requirements

  • Experience in marketing program management, project management, or agency account management
  • Strong understanding of digital marketing and integrated campaign execution across multiple channels
  • Proven experience working with creative teams and managing creative development processes
  • Ability to manage multiple workstreams in a fast-paced, matrixed, and collaborative environment
  • Strong communication, organizational, and partner management skills

Responsibilities

  • Manage the planning, development, and execution of global marketing programs and campaigns across priority marketing initiatives
  • Partner with cross-functional teams to align marketing objectives, customer strategies, and go-to-market execution plans
  • Own end-to-end campaign program management, including scope definition, timelines, resource coordination, and tracking
  • Support integrated omni-channel marketing delivery across paid and owned channels, partnering with creative, media, and agency teams from concept through optimization
  • Coordinate creative development and production workflows, including collaboration with internal creative teams and external agency partners
  • Facilitate alignment by managing approvals, sign-offs, and ongoing communication with marketing and business partners
  • Develop and maintain clear operating processes, documentation, and RASCIs to support efficient campaign execution as well as finding opportunities for process improvement.

FAQs

What is the primary role of the Strategic Program Manager in the Marketing organization at eBay?

The primary role involves managing the end-to-end execution of complex, integrated global marketing programs by translating approved marketing plans into actionable program and project plans while ensuring seamless coordination and high-quality execution across various channels and regions.

Which teams will the Strategic Program Manager collaborate with?

The Strategic Program Manager will collaborate with global brand, marketing operations, CRM, product marketing, media, communications, consumer insights, creative teams, and agency partners.

What are the key responsibilities of the Strategic Program Manager?

Key responsibilities include managing global marketing program planning and execution, partnering with cross-functional teams for alignment on objectives, owning end-to-end campaign program management, supporting omni-channel marketing delivery, and coordinating creative development workflows.

What qualifications are necessary for this position?

Necessary qualifications include experience in marketing program management, project management, or agency account management, a strong understanding of digital marketing and integrated campaigns, and proven experience working with creative teams and managing development processes.

How does eBay support diversity and inclusion in its hiring process?

eBay is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.

Is there any specific communication requirement for the Strategic Program Manager role?

Yes, strong communication, organizational, and partner management skills are essential for successfully coordinating with various teams and managing approvals and ongoing communication.

What is the work environment like for the Strategic Program Manager at eBay?

The work environment is fast-paced, matrixed, and collaborative, requiring the ability to manage multiple workstreams effectively.

Does eBay provide accommodation for applicants with disabilities?

Yes, eBay makes every effort to respond to accommodation requests for applicants with disabilities. Interested individuals can reach out to talent@ebay.com for assistance.

What is the significance of the role in supporting eBay's business and brand objectives?

The Strategic Program Manager plays a critical role in connecting teams, aligning timelines, and maintaining operational rigor, which supports the overall execution of marketing strategies that drive eBay’s business and brand success.

Are there opportunities for process improvement in this role?

Yes, the Strategic Program Manager is expected to develop and maintain clear operating processes and documentation, as well as find opportunities for process improvement to enhance campaign execution efficiency.

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eBay

We connect people and build communities to create economic opportunity for all.

Technology
Industry
10,001+
Employees
1995
Founded Year

Mission & Purpose

eBay is a globally recognized e-commerce platform that has transformed the way people engage in online buying and selling. With a vast marketplace, eBay connects millions of buyers and sellers worldwide, providing them with a seamless and dynamic platform to trade a wide range of products. The platform empowers individuals and businesses to monetize their assets, expand their reach, and discover unique items. eBay is committed to fostering a sense of community, trust, and convenience, making it easier for entrepreneurs to succeed and customers to find exactly what they're looking for. As a leader in the e-commerce industry, eBay continues to shape the future of online trade, connecting people across borders, and driving economic opportunities on a global scale.